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Reacting against our throwaway lifestyle, CJ O’Neill rejuvenates discarded objects (plates, in this case), creating unique pieces, adding to their stories, rekindling old memories and creating new ones, all while encouraging re-use of materials in innovative ways. This series of pieces (“Feeding Desire”, below and “Heart”, beneath that) draws inspiration from the cities of New York, Vancouver, Manchester and London for the patterns and quotations cut and marked on the pieces. The words are open to interpretation, and, depending on the context, can mean something different to just about everyone. We love the combination of green materials and thoughtful, artful process that creates something meaningful and unique.

Says O’Neill, “My fascination with pattern has been important from an early age — an interest in hidden meanings, layers and secrets allows me to explore various trains of thought. Aesthetically, the work appeals with simple, familiar forms, and layers of pattern merging — beyond the aesthetics lies references to my influences and thoughts. A feeling of calm, a quiet nostalgia, a sense of contemplation and thoughtfulness; these are all important to my work.”

“New Heirlooms,” (below) the new collection of her work, might be the most perfectly named collection of dishware we’ve ever seen. As with her other work, it’s recycled from old dishes (heirlooms, you might say, for some people), given a second life with a stenciled splash of color (making them “new”); it’s then passed along to a new home, making them “new heirlooms” for its new owner. Brilliant; of course, it’s always better to reuse and renew than use virgin materials, so the pieces definitely earn their green cred. We love the way she uses colors and matches them with the old patterns; her work is meant to continue the story of functional objects, and the new dishware “rekindles old memories and creates new ones”. Find your new heirloom at CJ’s website [www.cjoneill.co.uk].



After a week spent talking about flat-pack and pre-fab, it’s only fitting that we dedicate this week’s spotlight on design to another example of the efficient design philosophy. We’re scaling down a bit, though, from entire houses or rooms of furniture, to showcase a slightly smaller, but no less useful, version of flat-pack: it’s ply Design’s [www.plydesign.com] plyFOLD containers.

TreeHugger is always on the lookout for simple, creative solutions to create less waste, use materials more efficiently and incorporate these ideas into our everyday lives. plyFOLD, the handy little tabletop catch-alls from ply Design, are a great example of all three. Made from recycled leather and Climatex Lifecycle Felt (gathered from factory scraps), the containers flatten for wafer-thin packaging & shipping, and are biodegradable (for potential use in your compost pile or bin [www.sundancechannel.com]) at the end of their useful lives.

They’d be a perfect hall table accountrement; a place to drop your keys, change, phone and whatever else you don’t want to lose, but don’t want to carry with you around the house. Though much smaller, and, you might think, less consequential than something like a house, these containers represent an important green idea: that anything, even something as simple as a textile scrap, can have a second life as something useful, and that there is no reason to waste anything. As we, as a society, continue to get smarter about efficiently using materials, products like this will become more commonplace, replacing waste with substance and cutting out the landfill in the life cycle equation; until that happens, we’ll continue to look toward places like ply Design for their outstanding example. It’s the little things that matter, after all.



Sundance Channel Island in Second Life was featured in the New York Times Arts & Leisure section on Sunday, June 24. Sundance Channel has branched out to explore the screening possibilities in virtual worlds and its efforts have been noticed by Second Life’s virtual citizens and established periodicals like The New York Times. The screening of FOUR EYED MONSTERS in Sundance Channel Island was the first big event of its kind in Second Life and you can expect to see similar events in the future.

Simran Sethi, a top environmental journalist, has been holding Q&A sessions in Second Life for many weeks. There are a few more scheduled Q&A sessions, so make sure to login to Second Life on Tuesday night at 10PM EST. Stay tuned for audio recordings of Simran’s answers in the near future. If you want to read the New York Times article in all its glory, you can access it here [www.nytimes.com].



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Simran Sethi led a lively discussion about water and plastic in the second life event held on June 20th at Sundance Channel Island. Some of the problems with freshwater supplies and how water can be contaminated were discussed. Also the use of plastic and its carcinogenic effect were covered. This is a very pertinent issue to everyone, as most everyone comes into daily contact with plastic products. Paper continued the discussion about products and their every day use in our lives. Make sure to make it to the next Second Life event if you are curious to get the expert environmental advice of Simran Sethi.

In case you missed the video clip THE GREEN Online with Simran Sethi: Plastic or Paper? that was showed during the event, it will be viewable below.

A Reminder for You: The Next Second Life Q&A Session with Simran Sethi

When: Tuesday, June 26 at 10 PM EST/7 PM PST
What: An evening starting with an environmentally themed short film and ending with 45 minutes of Q&A with one of the world’s most renowned environmental journalists: Simran Sethi
Topic: Sports and the environment.
Where: Sundance Channel in Second Life, in the Main Screening Room



Sundance Channel Island in Second Life was full of life on Tuesday, June 12th. The week’s theme was KIDS and environmental refugees. Some pretty great questions were raised concerning how kids are so central to the environmental movement. They are basically the reason that many of us environmentalists are so interested in being green.

In case you missed the Simran Sethi: Kids Webisode, we are posting it here.

Simran brings up the Kyoto Treaty, which tried to establish a precedent for basic environmental human rights such as clean air, available fresh water and clean soil. Although many countries were present not all of them ratified the treaty, including some larger countries. The end result is that the people of this world have a long ways to go before everyone can be protected from environmental hazards like drought, famine, disease and poverty.

These are very large and scary issues, but be comforted by the knowledge that a few small decisions in your life can cause positive changes in the world. The products that you buy and the countries those products come from can make a major impact on the lives of countless environmental refugees. For instance, every person who boycotts a pair of sneakers made in a sweatshop sends a signal to the business world that draconian business techniques will not be tolerated nor supported. Remember, what you do and think does make a difference in the world.

A Reminder for You: The Next Second Life Q&A Session with Simran Sethi

When: Tuesday, June 19 at 10 PM EST/7 PM PST
What: An evening starting with an environmentally themed short film and ending with 45 minutes of Q&A with one of the world’s most renowned environmental journalists: Simran Sethi
Topic: Paper or Plastic?
Where: Sundance Channel in Second Life, in the Main Screening Room



Simran Green Meeting

The Green Meeting was full of curiosity and Simran’s poignant answers. The usual, and happily welcomed, group of environmentally inclined Second Life avatars were in attendance. We hope everyone had a great time and look forward to the next chance to regale your heart with environmental goodness and to put a smile on your faces.

In case you missed it, here is THE GREEN online with Simran Sethi: CREATE. In this video, Simran introduces CREATE week’s documentary: RIVERS & TIDES. It’s a very innovative subject matter for a documentary, as Andy Goldsworthy is a sculptor with one of the more dynamic mediums you could imagine: nature itself.

A Reminder for You: The Next Second Life Q&A Session with Simran Sethi

When: Tuesday, June 12 at 10 PM EST/7 PM PST
What: An evening starting with an environmentally themed short film and ending with 45 minutes of Q&A with one of the world’s most renowned environmental journalists: Simran Sethi
Topic: How kids can fit into the environmental movement.
Where: Sundance Channel in Second Life, in the Main Screening Room



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Second Life continues to provide a perfect space for discussing environmental issues with Simran Sethi. Although there was a brief interruption in the audio stream last night, the connection was re-established and the rest of the night featured some very excited exchanges about sustainable furniture.

Simran introduces CLEAR CUT: THE STORY OF PHILOMATH, OREGON, a documentary about logging. Since the logging industry provides the wood that is used to make most furniture, it makes sense to consider the industry when thinking about furniture. As always, we encourage you to join Simran during the next Green Meeting, you will find the details below.

Dont’ Miss It: The Next Second Life Q&A Session with Simran Sethi

When: Tuesday, June 5 at 10 PM EST/7 PM PST
What: An evening starting with an environmentally themed short film and ending with 45 minutes of Q&A with one of the world’s most renowned environmental journalists: Simran Sethi
Topic: How is Creativity important to environmental thought and action?
Where: Sundance Channel in Second Life, in the Main Screening Room




Demonic Trash Can Avatar is stalking our green events

May 22nd, Tuesday night, there was a very stimulating GREEN meeting in Second Life. Simran Sethi discussed cars and general environmental tips for driving green.

This week also included the documentary FOREST FOR THE TREES. The doc discusses the environmental martyr Judi Barr, whom the government tried to frame as a suicide bomber when her car exploded in a rally to stop unhealthy logging practices. Eco-terrorism was a topic as well, and it created quite a stir among the local crowd.

As we always try to provide video content in our blogs, here is last week’s webisode.

How far would you go for something you believe in? This is such an important question, and Simran wants you to consider it. Simran wonders if eco-terrorism is a red-herring invented by those who oppose environmental policy change or if there is a valid concern about it. We will let you draw your own conclusions but in case you are interested in checking out some resources for environmental changes you can take part in, check out the Sundance Channel Guide to Greener Living.

Dont’ Miss It: The Next Second Life Q&A Session with Simran Sethi

When: Tuesday, May 29 at 10 PM EST/7 PM PST
What: An evening starting with an environmentally themed short film and ending with 45 minutes of Q&A with one of the world’s most renowned environmental journalists: Simran Sethi
Topic: How Green is your furniture?
Where: Sundance Channel in Second Life, in the Main Screening Room

As a parting gift, here is a very adorable and short clip where Simran shows us her winning personality, and morality for that matter.




Another view of our virtual hosts!

Welcome back to the weekly GREEN meeting recap article! On Tuesday night, May 15th, we had yet another great conversation in Second Life. Simran Sethi tried to help people understand the connections between eating and the environment. In fact, these two things are probably more related than anything else covered in THE GREEN. Eating is very integral to evolution and the progression of life forms on this planet.

Here is last week’s webisode, check it out.

This week Simran takes on the issue of becoming what we eat and shows us the terrifying example of an industrial farm and how sterile that environment appears. We will let you draw your own conclusions but in case you are interested in checking out some resources for environmental changes you can take part in, check out the Sundance Channel Guide to Greener Living.

Dont’ Miss It: The Next Second Life Q&A Session with Simran Sethi

When: Thursday, May 24 at 10 PM EST/7 PM PST
What: An evening starting with an environmentally themed short film and ending with 45 minutes of Q&A with one of the world’s most renowned environmental journalists: Simran Sethi
Topic: What is green about your car?
Where: Sundance Channel in Second Life, in the Main Screening Room



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A very green avatar spotted at our recent events!

The GREEN meeting this week was very lively, and people asked many questions about Green clothing. Feeling good about what you are wearing can be quite important, so perhaps in this case “looking good” is all about “feeling good”. Simran Sethi happily fielded questions from the audience and talked at length about green fashion and other interesting environmental topics.

In case you could not make it to the event in Second Life but you still want to watch this week’s webisode, click the video below.

The webisode deals with the documentary “Art from the Arctic”, a film that touches on the ways art and science can be combined to educate and motivate people towards a green lifestyle. If you are looking for a great introduction to what is involved in a “green lifestyle”, check out the Sundance Channel Guide to Greener Living.

Dont’ Miss It: The Next Second Life Q&A Session with Simran Sethi

When: May 15 at 10 PM EST/7 PM PST
What: An evening starting with an environmentally themed short film and ending with 45 minutes of Q&A with one of the world’s most renowned environmental journalists: Simran Sethi
Topic: What is green about your food?
Where: Sundance Channel in Second Life, in the Main Screening Room




Simran’s Avatar Shares A Big Laugh With The Crowd

Another week of THE GREEN has passed, and this time we had a pretty flawless Second Life Q&A event with Simran Sethi. There were some rather good questions about recycling, sustainable business and other lovely thoughts such as “how many times can you reuse a plastic bottle?” (before it stinks like a swamp toad). We will definitely continue this event for many more weeks, so we hope people continue to show up and learn more from Simran Sethi, as she really knows her stuff.

It was great to see so many people interested in learning about sustainable topics. In an effort to share this experience with as many people as possible, we are embedding a portion of the audio feed from the first Q&A session available we had on April 17th. The visual portion of this video will give you a feeling for what our events in Second Life look like and also of how cool our online video screen is. We are definitely proud of the video experience we can provide for our virtual users. Make sure you have the latest quicktime video player installed on your mac or pc if you are planning on logging into Second Life.

If you are looking for something to do in Second Life, make sure you check out one of our kiosks for THE GREEN. To give you a feeling for the kiosks, we put together a photo gallery called The Green Kiosk in Second Life. [www.sundancechannel.com]

When: May 8 at 10 PM EST/7 PM PST
What: An evening starting with an environmentally themed short film and ending with 45 minutes of Q&A with one of the world’s most renowned environmental journalists: Simran Sethi
Topic: How good can you look while you are wearing Green clothes?
Where: Sundance Channel in Second Life, in the Main Screening Room

Just in case all of this is totally confusing, or you just don’t know what Second Life is, then you should stroll through the rest of our Second Life Blog. The entries towards the beginning of our Second Life blog should provide you with the answers you need to get virtual with your environmentalism.