My obsession with music video director Eric Wareheim continues with yet another disturbing, yet fantastic video. Once again the band Major Lazer gets Wareheim’s freakish video treatment. The song is called “Keep it Going Louder” and it features your usual rap video girls shaking their booties. This time though Wareheim’s manipulated their faces to make them horribly ugly. Throw in some ridiculous other worldly animation and you’re left with something original and just not right. Two things I simply adore.
I was brought on board SUNfiltered to bring a gay voice to the blog, so I hope the above video for the song “Pon De Floor,” by Major Lazer, doesn’t seem out of place with my other posts. After all it is a riotous video depicting male/female couples dancing and freaking. Do people still say “freaking?” I was a high schooler in the 1990s. I’ll own the term.
Anyway. Back to this video. It is crafted by Eric Wareheim and I have watched it repeatedly for a week now. I cannot look away. The couples are all over each other in a world created with animation via Fatal Farm. Major Lazer are a duo comprised of Grammy-nominated producers Diplo and Switch, who worked on Santigold and M.I.A’s albums. The music’s as intense as the video, which is not necessarily safe for work.
