sundance

Eco-rap emerging as educational, empowerment tool for San Francisco youth

Try explaining climate change to young people in terms of CO2 concentrations in the atmosphere, or the dangers of toxic wastes by focusing on water sheds… chances are they’ll be checking their phones, if not dozing off, in a matter of minutes. Now imagine these same concepts being addressed by rappers from the neighborhoods these kids come from… you’ll likely see more enthusiasm for the topics.