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Catch a great new documentary about a green movement in China. Led by the next generation of Chinese environmentalists, this movement is making the future of China brighter with each passing day.

Below you will find the contents of a press release from Cinereach.

We are proud to announce that our documentary, The Road Ahead: The First Green Long March, will screen as part of the Queens International Film Festival. Queens has the largest Chinese population of any New York City borough and is a great place for our local debut.

As you might recall, the film tells the hopeful story of a group of Chinese college students who mobilize to spark their own “Green” movement in rural China.

We hope you’ll join us for our screening, Saturday, November 8th at 11am.

Please visit www.the-road-ahead.com [www.the-road-ahead.com] to join the film’s online community and pass the word along to others you think will be interested. Purchase tickets here.

Thanks for your interest in Cinereach! More news soon.

Best regards,

Michael Raisler
Creative Director
Producer, The Road Ahead
The First Green Long March



Will Ferrell has been making hilarious video shorts for awhile now. His latest creation is a spoof on over-the-top environmentalists who are seen to be invasive in their attempts to convince others to be more aware of their environmental impacts. This latest video features Will Ferrell, John C. Reilly And Adam Mckay playing the parts of a three man “Green Team.” The Green Team terrorizes people in a parking lot by intimidating people into the proper green conduct.

We should say that Sundance Channel does not endorse these views of environmentalists but that does not mean that we do not find this video’s comedy to be gut-bustingly amazing.

Check it out at Funny or Die [www.funnyordie.com].



Sundance Channel Island in Second Life was full of life on Tuesday, June 12th. The week’s theme was KIDS and environmental refugees. Some pretty great questions were raised concerning how kids are so central to the environmental movement. They are basically the reason that many of us environmentalists are so interested in being green.

In case you missed the Simran Sethi: Kids Webisode, we are posting it here.

Simran brings up the Kyoto Treaty, which tried to establish a precedent for basic environmental human rights such as clean air, available fresh water and clean soil. Although many countries were present not all of them ratified the treaty, including some larger countries. The end result is that the people of this world have a long ways to go before everyone can be protected from environmental hazards like drought, famine, disease and poverty.

These are very large and scary issues, but be comforted by the knowledge that a few small decisions in your life can cause positive changes in the world. The products that you buy and the countries those products come from can make a major impact on the lives of countless environmental refugees. For instance, every person who boycotts a pair of sneakers made in a sweatshop sends a signal to the business world that draconian business techniques will not be tolerated nor supported. Remember, what you do and think does make a difference in the world.

A Reminder for You: The Next Second Life Q&A Session with Simran Sethi

When: Tuesday, June 19 at 10 PM EST/7 PM PST
What: An evening starting with an environmentally themed short film and ending with 45 minutes of Q&A with one of the world’s most renowned environmental journalists: Simran Sethi
Topic: Paper or Plastic?
Where: Sundance Channel in Second Life, in the Main Screening Room



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