sundance

Green companies: sustainability may be in the eye of the beholder

Quickly: which company is greener? UPS or DHL? Stonyfield Farm or General Mills? Google or News Corp.? You may think all of these are no-brainers, but, in two of the three cases, your perception may not align with reality… at least in terms of action related to climate change. A new study, MapChange 2010, finds that, in many cases, there’s little alignment between real action by a company, and its “green” public perception.