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	<title>Sundance Channel</title>
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		<title>Organic bottled water&#8230; really</title>
		<link>http://www.sundancechannel.com/sunfiltered/2011/08/organic-bottled-water/</link>
		<comments>http://www.sundancechannel.com/sunfiltered/2011/08/organic-bottled-water/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 16:56:10 +0000</pubDate>
		<dc:creator>Jeff McIntire-Strasburg</dc:creator>
				<category><![CDATA[Green]]></category>
		<category><![CDATA[annie leonard]]></category>
		<category><![CDATA[bottled water]]></category>
		<category><![CDATA[chemistry]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[story of bottled water]]></category>

		<guid isPermaLink="false">http://www.sundancechannel.com/sunfiltered/?p=56031</guid>
		<description><![CDATA[<p style="text-align: center;"><a href="http://www.sundancechannel.com/sunfiltered/wp-content/uploads/bottled-water-close-up.jpg"><img class="aligncenter size-full wp-image-56040" src="http://www.sundancechannel.com/sunfiltered/wp-content/uploads/bottled-water-close-up.jpg" alt="close up of water bottle" width="500" height="405" /></a></p>
Bottled water companies have had to get imaginative to distinguish their products from one another, because, as many watchdog groups have pointed out, all of it is <a href="http://www.sierraclub.org/committees/cac/water/bottled_water/bottled_water.pdf">pretty much just water</a> (often filtered tap water) in a plastic bottle, and it's often not as "pure" as tap water. That hasn't stopped vendors from using everything from <a href="http://www.sundancechannel.com/sunfiltered/2010/07/bottled-tap-water-scholarships-ut/">school spirit</a> to <a href="http://www.sundancechannel.com/sunfiltered/2010/02/aquamantra-bottled-water/">New Age-y interpretations of quantum physics</a> to position their products as unique.

The latest marketing trend for bottled water? Organic. Yep, that's right. A number of companies now market "organic water."]]></description>
		<wfw:commentRss>http://www.sundancechannel.com/sunfiltered/2011/08/organic-bottled-water/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bottled tap water to fund scholarships at UT-Austin</title>
		<link>http://www.sundancechannel.com/sunfiltered/2010/07/bottled-tap-water-scholarships-ut/</link>
		<comments>http://www.sundancechannel.com/sunfiltered/2010/07/bottled-tap-water-scholarships-ut/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 19:01:19 +0000</pubDate>
		<dc:creator>Jeff McIntire-Strasburg</dc:creator>
				<category><![CDATA[Green]]></category>
		<category><![CDATA[austin]]></category>
		<category><![CDATA[bottled water]]></category>
		<category><![CDATA[h2orange]]></category>
		<category><![CDATA[texas]]></category>
		<category><![CDATA[university of texas]]></category>

		<guid isPermaLink="false">http://www.sundancechannel.com/sunfiltered/?p=39855</guid>
		<description><![CDATA[<p style="text-align: center;"><a href="http://media.sundancechannel.com/UPLOADS/blog/wordpress/images/2010/07/h2orange.jpg"><img class="size-full wp-image-39863  aligncenter" src="http://media.sundancechannel.com/UPLOADS/blog/wordpress/images/2010/07/h2orange.jpg" alt="" width="300" height="300" /></a></p>
With state budgets in shambles, public universities have had to get creative about funding. In Austin, the University of Texas has taken an approach to funding scholarships that could undermine the region's otherwise sterling green credentials: the sale of <a href="http://www.h2orange.com">H2Orange</a> bottled tap water (which comes in a bottle shaped like the UT Tower).]]></description>
		<wfw:commentRss>http://www.sundancechannel.com/sunfiltered/2010/07/bottled-tap-water-scholarships-ut/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Aquamantra: A greener bottled water?</title>
		<link>http://www.sundancechannel.com/sunfiltered/2010/02/aquamantra-bottled-water/</link>
		<comments>http://www.sundancechannel.com/sunfiltered/2010/02/aquamantra-bottled-water/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 18:02:25 +0000</pubDate>
		<dc:creator>Jeff McIntire-Strasburg</dc:creator>
				<category><![CDATA[Green]]></category>
		<category><![CDATA[aquamantra]]></category>
		<category><![CDATA[bottled water]]></category>
		<category><![CDATA[recycling]]></category>

		<guid isPermaLink="false">http://www.sundancechannel.com/sunfiltered/?p=33141</guid>
		<description><![CDATA[<p style="text-align: center;"><a href="http://media.sundancechannel.com/UPLOADS/blog/wordpress/images/2010/02/anewrealityinwater_AM.jpg"><img class="size-full wp-image-33145  aligncenter" src="http://media.sundancechannel.com/UPLOADS/blog/wordpress/images/2010/02/anewrealityinwater_AM.jpg" alt="anewrealityinwater_AM" width="500" height="400" /></a></p>

Nothing raises the ire of a good greenie like bottled water, right? You only need to review the Sierra Club's <a href="http://www.sierraclub.org/committees/cac/water/bottled_water/bottled_water.pdf">bottled water facts</a> brochure (or watch a film like <a href="http://www.sundancechannel.com/films/500334244/">FLOW</a>) to recognize the source of that anger: individual plastic bottles of water create costs at all points in their <a href="http://www.sundancechannel.com/sunfiltered/2009/04/what-a-long-strange-trip-lifecycle-assessment/">lifecycle</a>, from the pumping of spring water (when that's the case), to production of bottles, to transportation of the product, and finally to disposal of the empty bottle. These processes impact environmental quality, broad access to fresh water, and even human health... an awful lot of bottled water doesn't stand up to claims of a cleaner, healthier product.]]></description>
		<wfw:commentRss>http://www.sundancechannel.com/sunfiltered/2010/02/aquamantra-bottled-water/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What does 1 second of bottled water consumption look like?</title>
		<link>http://www.sundancechannel.com/sunfiltered/2009/09/what-does-1-second-of-bottled-water-consumption-look-like/</link>
		<comments>http://www.sundancechannel.com/sunfiltered/2009/09/what-does-1-second-of-bottled-water-consumption-look-like/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 21:11:25 +0000</pubDate>
		<dc:creator>Jeff McIntire-Strasburg</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[bottled water]]></category>
		<category><![CDATA[consumption]]></category>
		<category><![CDATA[mslk]]></category>
		<category><![CDATA[new york]]></category>
		<category><![CDATA[plastic]]></category>

		<guid isPermaLink="false">http://www.sundancechannel.com/sunfiltered/?p=25210</guid>
		<description><![CDATA[<span style="display: block; text-align: center;"><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/M8G1tgTwH0Q&#038;color1=0xd6d6d6&#038;color2=0xf0f0f0&#038;hl=en&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/M8G1tgTwH0Q&#038;color1=0xd6d6d6&#038;color2=0xf0f0f0&#038;hl=en&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></span>

Design firm <a href="http://www.mslk.com/">MSLK</a> notes that we American consume 1500 plastic bottles of water every second. Great statistic... but does it create a particularly vivid image for you of the levels of bottled water consumption? If not, no worries: MSLK has that covered. Their new art installation <a href="http://mslk.com/reactions/watershed-a-new-mslk-eco-installation/"><em>Watershed</em></a> integrates 1500 empty water bottles with "signs with facts about the dangers of this rate of consumption and what the public can do to make a change."]]></description>
		<wfw:commentRss>http://www.sundancechannel.com/sunfiltered/2009/09/what-does-1-second-of-bottled-water-consumption-look-like/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Fill your water bottle on the go: TapIt</title>
		<link>http://www.sundancechannel.com/sunfiltered/2009/08/fill-your-water-bottle-on-the-go-tapit/</link>
		<comments>http://www.sundancechannel.com/sunfiltered/2009/08/fill-your-water-bottle-on-the-go-tapit/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 21:50:34 +0000</pubDate>
		<dc:creator>Jeff McIntire-Strasburg</dc:creator>
				<category><![CDATA[Green]]></category>
		<category><![CDATA[bottled water]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[new york city]]></category>
		<category><![CDATA[orlando]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[tapit]]></category>
		<category><![CDATA[water]]></category>

		<guid isPermaLink="false">http://www.sundancechannel.com/sunfiltered/?p=22691</guid>
		<description><![CDATA[<span style="display: block; text-align: center;"><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/IGZteqfTsvw&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/IGZteqfTsvw&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></span>

<a href="http://www.sundancechannel.com/sunfiltered/2009/06/bottled-water-green/" target="new">Bottled water</a> contributes to a host of environmental challenges -- you know that. But, let's face it -- bottled water is also incredibly convenient, especially if you're on the go a lot. A refillable bottle is environmentally preferable, but if you're out and about, and run out of water, you may also find yourself out of luck in terms of refilling it.]]></description>
		<wfw:commentRss>http://www.sundancechannel.com/sunfiltered/2009/08/fill-your-water-bottle-on-the-go-tapit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bottled water: can it ever be green?</title>
		<link>http://www.sundancechannel.com/sunfiltered/2009/06/bottled-water-green/</link>
		<comments>http://www.sundancechannel.com/sunfiltered/2009/06/bottled-water-green/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 18:00:17 +0000</pubDate>
		<dc:creator>Jeff McIntire-Strasburg</dc:creator>
				<category><![CDATA[Green]]></category>
		<category><![CDATA[bottled water]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[carbon emissions]]></category>
		<category><![CDATA[nika]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[plastic]]></category>
		<category><![CDATA[pollution]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[water]]></category>

		<guid isPermaLink="false">http://www.sundancechannel.com/sunfiltered/?p=18781</guid>
		<description><![CDATA[<p style="text-align: center;"><img class="aligncenter" src="/UPLOADS/blog/wordpress/images/jeffm-s/nika_water.jpg" alt="" width="400" height="514" /></p>

Still have bottled water as a regular item on the grocery list? Or just pick up the occasional bottle when you're out? It's so convenient...

As you probably know, that convenience comes at an environmental and social price: documentaries such as <a href="http://www.sundancechannel.com/films/500334244/" target="new">FLOW</a> and <a href="http://www.thirstthemovie.org/" target="new"><em>Thirst</em></a>, organizations such as the <a href="http://www.sierraclub.org/committees/cac/water/bottled_water/bottled_water.pdf" target="new">Sierra Club</a> and <a href="http://sustainablog.org/2008/03/26/environmental-defense-fund-bottles-bottles-everywhere/" target="new">Environmental Defense Fund</a>, and even a few of us lowly <a href="http://chrisbaskind.greenoptions.com/2007/06/20/lighter-footstep-5-reasons-not-to-drink-bottled-water/" target="new">bloggers</a>, have reported on the costs created by water's transformation from a freely-available resource to a multi-billion dollar commodity. That bottle of water you buy now contributes to the world's third-largest industry.]]></description>
		<wfw:commentRss>http://www.sundancechannel.com/sunfiltered/2009/06/bottled-water-green/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Festival Updates Spotlight : Brita Green Room</title>
		<link>http://www.sundancechannel.com/sunfiltered/2009/01/festival-updates-spotlight-brita-green-room/</link>
		<comments>http://www.sundancechannel.com/sunfiltered/2009/01/festival-updates-spotlight-brita-green-room/#comments</comments>
		<pubDate>Sun, 18 Jan 2009 22:25:29 +0000</pubDate>
		<dc:creator>Sundance Channel</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Sundance Film Festival]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[bottled water]]></category>
		<category><![CDATA[brightcove]]></category>
		<category><![CDATA[Brita]]></category>
		<category><![CDATA[code snippet]]></category>
		<category><![CDATA[environmental importance]]></category>
		<category><![CDATA[legal terms]]></category>
		<category><![CDATA[nalgene]]></category>
		<category><![CDATA[SFF]]></category>
		<category><![CDATA[SFF 2009]]></category>
		<category><![CDATA[sundance film festival 2009]]></category>
		<category><![CDATA[tap water]]></category>
		<category><![CDATA[water waste]]></category>

		<guid isPermaLink="false">http://www.sundancechannel.com/festival/blog/?p=882</guid>
		<description><![CDATA[This year, The Sundance Film Festival is highlighting the environmental importance of filtered tap water by joining with Brita and Nalgene in support of Filter for Good, an innovative campaign to reduce bottled water waste. Meet the people helping bring change to the Sundance Film Festival by watching the video below.]]></description>
		<wfw:commentRss>http://www.sundancechannel.com/sunfiltered/2009/01/festival-updates-spotlight-brita-green-room/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bottled Water Taboo at UK Government Meetings</title>
		<link>http://www.sundancechannel.com/sunfiltered/2008/03/bottled-water-taboo-at-uk-government-meetings/</link>
		<comments>http://www.sundancechannel.com/sunfiltered/2008/03/bottled-water-taboo-at-uk-government-meetings/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 17:00:00 +0000</pubDate>
		<dc:creator>Sundance Channel</dc:creator>
				<category><![CDATA[Green]]></category>
		<category><![CDATA[bottled water]]></category>
		<category><![CDATA[cabinet secretary]]></category>
		<category><![CDATA[Ecommunity News]]></category>
		<category><![CDATA[food standards agency]]></category>
		<category><![CDATA[government estate]]></category>
		<category><![CDATA[issue one]]></category>
		<category><![CDATA[plastic bottles]]></category>
		<category><![CDATA[regulatory reform]]></category>
		<category><![CDATA[sir gus]]></category>
		<category><![CDATA[sustainable operations]]></category>
		<category><![CDATA[tap water]]></category>

		<guid isPermaLink="false">http://web1.sundancechannel.com/blogs/ecommunity_news/390328711/</guid>
		<description><![CDATA[LONDON, UK, March 9, 2008 (ENS) &#8211; The use of bottled water for meetings and other official business is to be phased out across the whole government estate. The new policy, announced Thursday, is expected to come into effect by the summer. Cabinet Secretary Sir Gus O&#8217;Donnell has written to the head of every government [...]]]></description>
		<wfw:commentRss>http://www.sundancechannel.com/sunfiltered/2008/03/bottled-water-taboo-at-uk-government-meetings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keeping Water Clean: By the Numbers</title>
		<link>http://www.sundancechannel.com/sunfiltered/2007/09/keeping-water-clean-by-the-numbers/</link>
		<comments>http://www.sundancechannel.com/sunfiltered/2007/09/keeping-water-clean-by-the-numbers/#comments</comments>
		<pubDate>Wed, 19 Sep 2007 15:00:00 +0000</pubDate>
		<dc:creator>Sundance Channel</dc:creator>
				<category><![CDATA[Green]]></category>
		<category><![CDATA[amazing numbers]]></category>
		<category><![CDATA[american cars]]></category>
		<category><![CDATA[bottle water]]></category>
		<category><![CDATA[bottled water]]></category>
		<category><![CDATA[diarrhoeal diseases]]></category>
		<category><![CDATA[fuel 100]]></category>
		<category><![CDATA[pet bottles]]></category>
		<category><![CDATA[political boundaries]]></category>
		<category><![CDATA[Tree Hugger]]></category>
		<category><![CDATA[water shortages]]></category>
		<category><![CDATA[worldwide water]]></category>

		<guid isPermaLink="false">http://web1.sundancechannel.com/blogs/treehugger/390254907/</guid>
		<description><![CDATA[Water is an amazing resource, that gets wasted in amazing numbers. Check out the sobering numbers below, and keep &#8216;em in mind when the faucet starts to drip. 2.5 &#8212; in gallons, the amount of water that most of the developing world gets by on per day. 400 &#8212; in gallons, the amount of water [...]]]></description>
		<wfw:commentRss>http://www.sundancechannel.com/sunfiltered/2007/09/keeping-water-clean-by-the-numbers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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