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		<title>Ad Age: &#8220;I&#8217;m Joe the Plumber&#8221;</title>
		<link>http://www.sundancechannel.com/sunfiltered/2008/10/ad-age-im-joe-the-plumber/</link>
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		<pubDate>Thu, 23 Oct 2008 13:00:00 +0000</pubDate>
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				<category><![CDATA[Politics]]></category>
		<category><![CDATA[arugula]]></category>
		<category><![CDATA[biggest loser]]></category>
		<category><![CDATA[campaign message]]></category>
		<category><![CDATA[clinger]]></category>
		<category><![CDATA[mccain campaign]]></category>
		<category><![CDATA[plumber]]></category>
		<category><![CDATA[spoof]]></category>
		<category><![CDATA[unique advertising]]></category>
		<category><![CDATA[walks of life]]></category>

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		<description><![CDATA[McCain&#8217;s latest effort to separate itself from the arugula-eating, latte-sipping culture au Obama, indicates yet another factor that&#8217;s leading the campaign to collapse: it&#8217;s inability to brand itself. Rather than relying on his own message, he&#8217;s using Microsoft&#8217;s. McCain&#8217;s latest ad is a montage of (mostly white) people saying &#8220;I&#8217;m Joe the Plumber.&#8221; [www.youtube.com]. Which [...]]]></description>
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