Sundance Channel greenlights third season of fashion series ALL ON THE LINE WITH JOE ZEE
Sundance Channel announced today it is renewing its hit fashion-rescue series ALL ON THE LINE WITH JOE ZEE for a third season. Starring Creative Director of ELLE Joe Zee, the series exposes viewers to the intense behind-the-scenes world of fashion design. In each episode, Zee encounters the challenging task of working with new designers—all in desperate need of help resuscitating their fashion line and protecting their livelihood. Season three of the series will include an all new set of struggling designers who will look to Zee protect their creative vision while helping them achieve commercial success. Not all designers will be up for the challenge of accepting Zee’s opinions, causing tension and sparking emotion. With this series, there are no guaranteed happy endings.
Read More »Joe Zee on Nicole Miller
Her Challenge: Nicole Miller is a totally different case study altogether. First of all, she isn’t struggling at all in the same sense as the other designers I’ve worked with. She’s a hugely successful brand that is already carried in every major department store with incredible sales. So where does my role come in exactly? I wanted to help Nicole make her business EVEN BIGGER.
Read More »Joe Zee on Cesar Galindo
His Challenge: I have known Cesar in and around the fashion industry for years. He’s a veteran designer and we have many mutual friends in common and you can’t be in this industry as long as we have and not be acquainted. However, I don’t know Cesar well at all, so going up to see him for the first time in this aspect was exciting – and daunting.
Read More »Joe Zee on Designer Aysha Saeed
Her Challenge: I found Aysha an extremely interesting case from the moment I first arrived to meet her. She seemed very confident, poised, in control and yet she wanted my help, which intrigued me. After listening to her story and seeing her clothing, I had a better understanding. First of all, she’s invested almost one million dollars (one million!!) of her own money into the company and just wasn’t seeing the return on revenue she was anticipating. Sure, she was selling SOME of her collection but it wasn’t the blowout success she had anticipated. And in terms of her collection, she had some pretty shift dresses but that was it – just pretty shift dresses. I could see this being a bigger business for her in the dress departments of major retailers but she wanted to make a splash. And a splash requires creativity – which means taking her designs out of the confines of her personal dressing and into something that will stand out in a bigger way on a department store floor. But you can’t even begin to make that splash if you’ve closed yourself off to any creative brainstorming. Aysha was strong-willed and often apprehensive when it came to taking advice so welcoming ideas from her team wasn’t always top of mind for her. She needed a creative intervention – and quick. Enter a new inspiration exercise.
Read More »Joe Zee on Kathy and Erik Wilson:
Their Challenge: When I first met husband and wife design team, Kathy and Erik Wilson of Kathy Wilson Atelier, it was very clear who wore the pants in that design family. Erik, a law student, ex-Marine and devoted husband, was loyally standing by his designing wife as she explained enthusiastically to me her concepts behind their men’s and women’s collections.
Read More »Like everyone, Adam Lambert grows up (stylewise)
At some point we’ve all been eager to enter a scene bright eyed and bushy tale, usually putting what is thought of as our best foot forward, personality and fashion wise. You’re wearing you’re heart on your sleeve, and your wallet’s pretty empty. Let’s face it, you’re wearing every last dime because not everyone has a powerhouse PR team and the blessing of a celebrity stylist, or designer—let alone both—to balance the enthusiasm of being the new kid on the block with a desire to be a fashion plate, subjected to public scrutiny. Ciao Clay Aiken.
Joe Zee on Qristyl Frazier
Her Challenge: Qristyl Frazier dubbed her plus-size collection “Plus Sexy” and in the world of fashion, we can definitely use more fashion-worthy plus size collections. This has been a market that I personally feel has been underserved with great fashionable options in recent years and Qristyl had the opportunity to step in there and be an integral part of that budding industry.
Read More »Joe Zee gives Adam Lambert a style upgrade
Joe Zee is back and on this season of ALL ON THE LINE WITH JOE ZEE he’s not only helping struggling designers. He’s also helping celebs looking for a style upgrade. American Idol alum, and bonafide pop superstar, Adam Lambert knew it was time to bring his wardrobe from trashy-tacky to fashion forward.
Read More »Joe Zee & Designer Angelo Lambrou
His Challenge: Angelo was an interesting designer. He had earned his fame, almost overnight, designing the pageant gowns for Miss Universe. And then Angelo was smart to quickly translate that notoriety into a custom eveningwear and bridal business where he eventually, opened a small shop in the East Village area of Manhattan, gaining success in that world. But when he tried his hand at doing a contemporary ready-to-wear collection, it was a different story.
Get a Sneak Peak at Season 2 of AOTL – Plus The Best of Fashion and Style with Joe Zee
Life has seemed rather dull lately, hasn’t it? Well, Joe Zee is here to save us. ALL ON THE LINE returns on November 25, but you don’t have to wait to get your fill of fashion rehab. Joe Zee and SUNDANCE CHANNEL are teaming up with YouTube to make sure you’ve got enough AOTL to get you through Thanksgiving.
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