Sundance Channel

This week’s top 5 trending viral videos

Matthew Rodriguez — Fri, 03 Feb 2012 21:03:03 +0000

If you're completely sick of all the coverage leading up to the Super Bowl, I'm here to provide you with some relief (9 out of 10 bloggers recommend it) with this week's YouTube videos that seem to be gaining steam on the viral Internet train. 5. From the hilarious minds of one of my favorite channels on YouTube is this catchy and easy-to-sing song "Hapi Berth Dey." It's "about an Egyptian river god who finds a place to sleep atop two sheep" that also possibly doubles as an expression of his outrage of the misappropriation of copyright laws which legally also applies to a popular song traditionally sung to celebrate birthdays. Feel free to sing this new song coincidentally at your next birthday party!

It’s you, perfected!

Em and Lo — Thu, 02 Feb 2012 18:00:44 +0000

There are many reasons not to read women's magazines. One of the biggies? All the retouched photos. The genetic mutants we call models and celebrities can beat the shit out your average Jane's self image, but Photoshop can chop it up with chainsaw. This before and after cover of Red Book from a few years ago thanks to Jezebel.com says it all. In fact, Jezebel has made one of their crusades exposing the evils of Photoshop (here's their most recent "unveiling"). One of the funniest commentaries on how fucked up Photoshop is when it comes to setting impossible beauty standards is this recent parody of a beauty product commercial by Jesse Rosten on Vimeo: "Just one application of Fotoshop can give you results so dramatic, they're almost unreal...istic."

Super sketchy but awesome condom campaign of the week

Em and Lo — Fri, 02 Dec 2011 18:00:22 +0000

We've all had our share of dubious Facebook friend requests - that regrettable one night stand you'd almost succeeding in forgetting, your former therapist, your ex, your mom. But what about a Facebook request from your unborn child? A bunch of guys in Brazil were recently friend-requested by babies with their own name, plus the "Jr." suffix. It turns out that these friend requests were actually from a condom company.

Design your own pad

Em and Lo — Thu, 22 Sep 2011 17:00:29 +0000

No, not an iPad -- a menstrual pad. We were reading that article the other day about the big biz of vaginal products about how marketing and advertising industries aren't shying away from female genitalia anymore, now that their target market has a million and one shameless blogs about the comings and goings of their vulvas. We mean, power to the punani and all! But that still doesn't mean any vaginas out there need douching, no matter how hip the packaging or presentation...

Hollywood stars in Japanese commercials

Matthew Rodriguez — Wed, 13 Jul 2011 17:29:14 +0000

Although famous actors don’t like to broadcast it, for one to protect their public image, they often go overseas to star in silly commercials, especially in Japan. Thanks to YouTube this is no longer a secret. In fact it was a plot device used in LOST IN TRANSLATION where Bill Murray’s character “Bob Harris” finds [...]

Love Your Vagina the green way

Em and Lo — Mon, 11 Jul 2011 17:00:55 +0000

Mooncup, the UK-based (but internationally distributed) menstrual cup, just released an old-fashioned song on YouTube called "Love Your Vagina." They asked women to submit nicknames for their genitalia and have amassed an overwhelming list, from which the best terms were taken to make this catchy song. (Get the sheet music and lyrics here; and if you buy the song on iTunes, proceeds will go to a charity chosen by their Facebook fans). Of course the song includes many nicknames for body parts other than the vagina (a.k.a. "bouncing baby escape hatch"), like the clitoris ("little man in a canoe"), the labia ("peachy lips"), the vulva ("downtown dining and entertainment district"). As long as people know the difference, then we guess we can get behind the casual mixing and matching of terms of endearment for various anatomical parts in the same genital neighborhood if that mixing and matching ultimately encourages positive body image. So yay for secret little honey pots everywhere!

Origins of I Heart New York

Bradford Shellhammer — Mon, 30 May 2011 15:24:01 +0000

I sat down with Milton Glaser last week. Not only am I working with Milton at my day job, I also recorded our conversation for Dwell too. Meeting legends typically don't phase me. I've met them all from design icons to rock gods. But Milton is the quintessential New Yorker. It was quite a joyous event for me. The below statement about "I Love New York/I Heart New York" was particularly fascinating for me as he not only explained it's design inspiration, something I'd never heard, but also explained how ubiquitous the statement had become. It's a fun read:

I am sure you have answered this about a million times, but I have to ask about "I Love New York" or "I Heart New York." I don't even know what to call it! Love or heart? What you may not realize that is that the heart, a symbol used as a verb, has now entered into the Oxford English Dictionary. This happened a couple of weeks ago. So heart is now a verb. It entered with an acknowledgement that "I Love New York" was the manifestation that did it, the first symbol ever to enter the Oxford Dictionary. You can call it either one as both are correct.

Hovering art directors

Matthew Rodriguez — Mon, 25 Apr 2011 14:17:27 +0000

A hilarious website devoted to the fine art of art directors standing behind and monitoring the efforts of their design minions: Hovering Art Directors. [Via]

Movie theater trailer marriage proposals

Em and Lo — Mon, 03 Jan 2011 18:00:33 +0000

The 21st century's answer to the skywriting marriage proposal is turning out to be the movie theater trailer proposal, with production values and costs ever increasing. In 2008, there was the simple surprise by the nerdy boyfriend, followed by the more complicated yet similarly unwatchable airplane disaster trailer that same year, and the open love letter with the ear-shattering Kenny-G soundtrack in 2009 (here's the in-theater reaction).

How many people in an ad agency does it take to change a lightbulb?

Matthew Rodriguez — Mon, 01 Nov 2010 22:09:40 +0000

I'm not sure who first originally wrote this, but it's quite hysterical. It's particularly funny (and so true!) to anyone who's worked in advertising, but a lot of it applies to many industries. Without further ado: How many people in an ad agency does it take to change a lightbulb?

How many copywriters does it take to change a lightbulb? Change? I'm not changing anything. How many art directors does it take to change a lightbulb? Does it have to be a lightbulb? How many creative directors does it take to change a lightbulb? You sort it out. I'm late for my plane.

New season of Craigslist TV

Em and Lo — Mon, 18 Oct 2010 17:00:40 +0000

A few weeks ago, Craigslist TV (on YouTube) launched their second season of mini-documentaries based on real Craigslist ads. (Watch the trailer for the series here.) If you think reading the ads is great entertainment for inducing second-hand embarrassment, try watching them. There’s “Charity’s Casting Call for a Husband” and “Hollywood Superheroes Unite” and “Michael [...]

Where’s the bike shop?

Matthew Rodriguez — Tue, 31 Aug 2010 17:44:54 +0000

A Reuters photographer snapped this photo of co-owner Christian Petersen peering out the window of his awesomely decorated bicycle shop located in Altlandsberg, Germany. In case you’re wondering, there are about 120 bikes mounted on the building. [Via]

A (for lack of a better word) refreshing anti-rape campaign

Em and Lo — Thu, 12 Aug 2010 17:00:04 +0000

The Tumblr blog Bitter Buffalo said it best: “What’s this? An anti-rape campaign that focuses on preventing rape instead of preventing women leaving the house? Holy crap it’s Christmas.” This campaign is from Men Can Stop Rape, an international organization founded in 1997 to mobilize male youth to prevent men’s violence against women by providing [...]

Old Spice Guy, how do we love thee? Let us count the 183 ways.

Em and Lo — Tue, 20 Jul 2010 20:00:25 +0000

He captured our hearts this past winter with his first breakthrough ad that had him going from shower to ship to white steed all in one take. At the end of June, he was back with another ingeniously absurd one-shot commercial, an awesome upping of the stakes of the first (log rolling? check! jacuzzi busting? check! flying? check!). And just last week, Old Spice Guy launched 183 -- yes, 183! -- individual video responses (all available on YouTube) to various Tweets he'd received from both big names and no names alike (e.g. Ellen DeGeneres, Starbucks, Alyssa Milano, Huffington Post, George Stephanopoulos, Demi Moore, Gillette, the list goes on and on and on). In just three days, the series had received 11 million views! The marketing agency Wieden + Kennedy has created a perfect storm of viral media for Proctor & Gamble using a beloved character (played superbly by Isaiah Mustafa), humor, interactivity and social networks. It's hard to get worked up over being manipulated into giving away free advertising for a major corporation when it's so damn entertaining!

Fun theory: the slide

Matthew Rodriguez — Tue, 06 Jul 2010 17:07:06 +0000

I previously mentioned in these pages an ad campaign from Volkswagen centered around the “fun theory” which hacks urban environments to inject a youthful sense of fun. Their latest (awesome) effort borrows an idea from the playground and gives commuters an alternative and faster means of getting down the subway stairs.

Ad agency makes XXX-ray commercial for medical supply company

Em and Lo — Tue, 22 Jun 2010 20:00:17 +0000

The German ad agency Butter recently released a series of award-winning print ads — “Pin-Up Calendar 2010″ — for Eizo, a medical supply company which apparently specializes in medical imaging. While it effectively shows the quality of their radiographs, it also entertainingly pokes fun at the whole porn genre: You can see everything! Check out [...]

Best condom tagline ever: “You can’t wait to get it on”

Em and Lo — Wed, 16 Jun 2010 21:16:39 +0000

Trojan Fire & Ice – Kinda Like a Thrill Ride from Raymond Forbes on Vimeo. We just saw this awesome condom TV commercial from Trojan the other day. We’re not necessarily endorsing the product, just the ad. First of all, the tagline “You can’t wait to get it on”? Genius. How has this not been [...]

The Google job experiment

Matthew Rodriguez — Fri, 21 May 2010 17:05:53 +0000

Wanting a change to a creative advertising firm, which is often a highly competitive process, 28-year-old copywriter Alec Brownstein showed social media and marketing "experts" how to really leverage the power of the Internet along with some good old fashion psychology. While researching his favorite creative directors on Google, Brownstein noticed that there was no sponsored ad links (which appear at the top of the search results) attached to their names. If these directors were like the rest of us narcissists, he assumed they Googled themselves.

Adam extra long condom ads

Em and Lo — Thu, 08 Apr 2010 17:00:53 +0000

At first we were tickled by these quirky ads for India's Adam Extra Long Condoms by the world's third largest ad agency Publicis. The illustrations are cool, and they obviously have a sense of humor. But take a look at the details, and things get creepy. Why do all the women look either surprised, or in pain, or, in the case of the pool lady, in the process of saying "Stop!" (note the Heisman hand). In the restaurant one, you've got a mouse pretty much date-raping a passed-out cat. In the tree one, an unsuspecting goat is about to get violated by a hopeful dog. And back at the pool, there's a poor frog checking out his micro-ween. Add to that the extra insecurity this will only heap upon average (and below) guys, and the ads leave you feeling like they're all part of a bad dream. Silly, yes, and a little bit sinister. (You can check out the larger images at I Believe in Adv -- double click them there.)

The best period commercial, period

Em and Lo — Thu, 25 Mar 2010 17:00:49 +0000

We saw this fantastic ad for a new line of period products called U from Kotex while we were watching American Idol the other day. (We can admit this viewing habit without shame because in the same week we watched the 13-and-a-half-hour, black-and-white German film "White Ribbon," which pretty much balances things out.) Anyway, the commercial makes fun of all the stupid things most period product ads employ -- beach scenes, slo mo, white spandex, blue liquid. So we did some more investigative work, and found two other awesome spots (heh heh) from U: in one, respondents taking a Rorschach Test do everything in their power to avoid saying "vulva" or "vagina"; in the other, a clueless boyfriend tries to get help in the feminine protection aisle (the lady who says "It's a man's world" is our new hero!). We're not convinced the hip packaging will make menstrual products seem cool, but we're sold on U's marketing mission: helping girls (and society) get over their embarrassment and squeamishness about something so normal and natural -- and that's not just periods, but anatomy too.

France finally shocked by something: anti-smoking ad

Em and Lo — Mon, 01 Mar 2010 20:00:22 +0000

The slogan for the above anti-smoking ad currently running in France reads "Smoking means being a slave to tobacco." Despite promoting a universally recognized good cause -- getting kids to stop smoking -- the ad has managed to piss off pretty much everyone. And this is in France, where the words "sex" and "scandal" (or, rather, their French equivalents) rarely appear in newspaper headlines together.

The Man Your Man Could Smell Like

Em and Lo — Thu, 25 Feb 2010 16:00:17 +0000

We usually breeze through the commercials on Tivo, but somehow caught this new Old Spice ad during a recent "Lost" recording. So glad we did, because it's genius. This one -- count 'em, one -- shot took three days to nail. If you look carefully, there really isn't much computer manipulation (save for the bottle erupting out of the overflowing diamonds). And that's actor's real voice! Don't believe us? Check out this Twit interview with the creators of the ad for the play-by-play of how they did it.

The Puma Hardchorus

Em and Lo — Thu, 11 Feb 2010 16:00:50 +0000

“They want to be in your arms. You want to be in the stands. What do you do when Valentine’s Day falls on game day?” That’s the tagline for Puma’s genius ad campaign, The Puma Hardchorus, which allows hardcore soccer fans to dedicate and send a video of Savage Garden’s 1997 song “Truly Madly Deeply” [...]

The Super Bowl Ad Superlatives (in the love & sex category)

Em and Lo — Mon, 08 Feb 2010 20:00:09 +0000

BEST OVERALL: Dove Men+Care's "The Journey to Comfort" At last, a commercial that celebrates manhood without being sexist, stupid or beer-related! It's basically a mini-movie crammed into 45-seconds (seriously, try counting the number of scenes they had to shoot) that follows one Everyman's life from birth to adulthood by highlighting the big moments as well as the mundane ones: puberty, love, marriage, jar-opening, parenthood. The message is "You're mature and comfortable enough in your own skin that you don't have to worry about seeming like a pussy if you want to moisturize your skin." And it avoids all the divisive or offensive gender stereotypes often found in Super Bowl ads. BUT -- and it's a big "but" -- the title of "best ad" only applies to the 45-second version that aired during the Super Bowl last night. If you search online for it (and on the Dove site), the version that will probably come up first is the ONE minute version, which sadly DOES include a bunch of tired gender stereotypes, like fighting at parties, never showing your sensitive side and never showing fear -- ugh! Like with good film making, good commercial making is all about editing, editing, editing. 45-Second Version (Yay!): One-Minute Version (Boo!): See the winners for "Most Romantic," "Most Sexist" and "Funniest" after the jump:

Pro-choice responses to the Tim Tebow Super Bowl ad

Em and Lo — Fri, 05 Feb 2010 16:00:43 +0000

To kick off your Superbowl weekend, check out these 3 bits that you won't (but should!) see during the game this Sunday -- all are in response to the anti-choice, anti-equality, anti-gay Christian group Focus on the Family's 2.5-million-dollar spot (that we mentioned the other day) featuring football star Tim Tebow and his mom talking about how she refused to have an abortion after doctors advised her to. Hey, good for Mrs. Tebow, who had the right to make her own decisions about her reproductive health! Guess we can now hold our breath until CBS runs an equally "appropriate" ad about preserving that right to choose: Two more after the break.

The Superbowl ad you WON’T see this weekend

Em and Lo — Mon, 01 Feb 2010 20:00:01 +0000

We used to look forward to Superbowl Sunday for the ads (that, and the excuse to over-indulge in junk food). But it looks like CBS is determined to ruin the one sports-related joy in our lives. First of all they went and accepted an anti-choice ad from conservative Christian group Focus on the Family -- apparently CBS no longer bans advocacy submissions or controversial ads, as they have claimed in the past. Of course, Focus on the Family claims the ad is not controversial at all, and is simply about "the issue of life." Riiiight. The ad -- which has not yet been released -- is expected to feature Pam Tebow (mother of college football star Tim) and her decision to carry Tim to term despite a recommendation from doctors that she have an abortion. Sorry: despite a recommendation from doctors regarding the issue of life. Unfortunately CBS's policy on "controversial" ads still holds firm if the ad happens to come from a gay men's dating site.

Finally, a positive side to airport security.

Lux Alptraum — Fri, 22 Jan 2010 00:42:47 +0000

We know of at least one good thing to come out of the whole underwear bomber shenanigans: lingerie ads inspired by those “naked” full body scanners. Okay, we’d much rather have a shorter stay at airport security (and retain at least a little bit of our privacy)…but at least we’ve got this clever ad for [...]

Pine-Sol ad jumps on the housework-improves-sex bandwagon

Em and Lo — Fri, 20 Nov 2009 16:00:08 +0000

Finally! An ad for a cleaning product that doesn't feature a woman going into an orgasmic paroxysm over a new mop. Only on Madison Avenue does doing the chores turn a woman on. Sure, Pine-Sol may have shamelessly ripped off the Porn for Women books with their new ad, but we don't care.

SpatSolver, the ultimate argument resolution device

Em and Lo — Thu, 05 Nov 2009 16:00:58 +0000

Infomercial parodies are a fine art that only a few have mastered. But we think YourTango has just joined the ranks of elite spoofers with their “SpatSolver.” We guarantee you’ll be wishing this thing was real in seconds! Yeah, the commercial goes on a little too long, and the free “Apologizer” is pretty unfunny, but [...]

Bleeding billboards

Matthew Rodriguez — Wed, 21 Oct 2009 21:00:30 +0000

These eye-catching PSA billboard in New Zealand bleed when it rains to remind drivers to be more careful on the roads during rainy conditions. It’s an innovative campaign for sure, but I can’t help but wonder whether such a provocative ad might cause drivers to not pay attention to the road in front of them [...]

The Fun Theory

Matthew Rodriguez — Fri, 09 Oct 2009 20:29:29 +0000

Volkswagen is trying to encourage more responsible behavior, such as recycling by incentivizing people with what they call the “Fun Theory” where the idea is that “something as simple as fun is the easiest way to change people’s behaviour for the better.” I especially like their concept for urging people to take the stairs instead [...]

Crazy Vegas billboard

Em and Lo — Mon, 05 Oct 2009 16:00:26 +0000

Sometimes what happens in Vegas simply can’t stay in Vegas. While driving through Sin City this past weekend, Lo saw the crazy-ass billboard above — so crazy-ass that she had to pull the car over and take a picture. Now, we’re no prudes. Okay, we’re kinda prudes. But we’re happy to talk openly and honestly [...]

Korean Air ad lays it on thick

Em and Lo — Fri, 18 Sep 2009 16:00:28 +0000

This ad from Korean Air called “The Color of Perfection” has been around for a while, but it’s making the rounds again on some of the news networks (just accidentally saw it during a commercial break of the awesome “Rachel Maddow Show” after an amateur forwarding maneuver on TiVo). Some have referred to it as [...]

Bianco Footwear gives your feet that naughty feeling.

Lux Alptraum — Wed, 16 Sep 2009 17:02:36 +0000

We’ve heard of penile orgasms, clitoral orgasms, g-spot orgasms, p-spot orgasms, and even nipple orgasms…but orgasms for your feet? Maybe that’s what the foot fetishists are all on about… (That, or we’re totally missing the point of this commercial.) Feet Orgasm [illegaladvertising.com]

Candie’s “sexes up” abstinence campaign

Em and Lo — Mon, 17 Aug 2009 16:00:04 +0000

We guess it was only a matter of time before the true-love-waits crew decided to use sex to sell abstinence. After all, if sex can sell anything — even, ew, toilet paper — why shouldn’t it be used to promote the very absence of sex? That’s so po-mo our heads hurt. But here’s what really [...]

Durex sells sex well

Em and Lo — Fri, 24 Jul 2009 16:00:20 +0000

When every product from cars to instant rice tries to use sex to sell itself, it's refreshing to see a commercial actually using sex appropriately. A new one from Durex (the first in the list of 5 below) reminded us that they're the leaders in sex accessory promotion, with funny, clever, provocative, often US-banned spots that are sexier and subtler than any cheap Carl's Jr ads: 1. We love when sex isn't just limited to hot 20-something models with eating disorders (via Gawker):

Anti-domestic violence ad changes when you look at it

Em and Lo — Thu, 02 Jul 2009 16:00:44 +0000

“It happens when nobody is looking” is the tag line for this award-winning Amnesty International PSA about domestic violence. Installed in a bus stop in Germany, it features an eye-tracking device so that when people look at it, the image morphs from a scene of domestic violence into a scene of domestic bliss. (The image [...]

Amazing Tokyo time-lapse

Andrew Hearst — Mon, 18 May 2009 21:25:30 +0000

In this gorgeous ad for the watch company Citizen, buildings implode and explode, lights dance in complex arrays, and shadows engulf entire parks. The ad was created by the Japanese agency WOW for a watch- and jewelry-industry trade show called Baselworld.

The English language as a first-person shooter game

Andrew Hearst — Fri, 08 May 2009 19:14:22 +0000

Check out this amazing ad for Inlingua, an international language-training company. It's a spot for the company's Business English service, and it presents the English language as a literal battlefield. This is some of the best motion typography I've ever seen:

The most dangerous species in the Mediterranean

Matthew Rodriguez — Wed, 06 May 2009 21:28:01 +0000

A PSA from the Government of Catalunya in their effort at keeping the Mediterranean sea clean with this neat ad by Klas Ernflo. Click here to see larger version.

Product-placement pioneers: the hair-metal band Autograph

Andrew Hearst — Mon, 27 Apr 2009 17:17:36 +0000

Jon Fine of BusinessWeek has a great post about one of the earliest-known examples of product placement in a music video: the pen company Paper Mate’s sponsorship of Autograph’s 1984 video for “Turn Up the Radio”: Yes, this actually happened: In 1984 Paper Mate found an unknown poodle-rock band called Autograph, gave ‘em some bucks, [...]

100 single ladies

Matthew Rodriguez — Sat, 25 Apr 2009 14:01:42 +0000

Full disclosure: You’re about to watch a “viral” video to promote a free Beyonce concert sponsored by Trident. That said, who doesn’t want to watch 100 girls in London’s Piccadilly Circus mimic Beyonce’s music video for her hit song “Single Ladies,” which has been hilariously parodied. This is a template for how to create a [...]

Cops versus clowns

Matthew Rodriguez — Mon, 20 Apr 2009 16:55:17 +0000

A short film by Adam Berg and Stink Digital to promote Philips’ new cinema proportion television with a 21:9 ratio. This, wait for it, 2 minute 19 second (get it?) sequence is “filmed in one continuous tracking shot and offers an exploration into the world of movies being made for the cinema screen through the [...]

Gay marriage: be afraid, be very afraid

Em and Lo — Thu, 16 Apr 2009 16:00:53 +0000

It’s this kind of thing — a new, totally rad T-shirt logo from Wordboner — that scares the bejeezus out of homophobes like the National Organization for Marriage. So frightened are they of an imaginary army of gay soldiers forcing them into a life of sodomy that they put together this gem of fear-tactic propaganda [...]

Saatchi & Saatchi transforms people into fleas

Andrew Hearst — Fri, 03 Apr 2009 19:24:06 +0000

I love this great ad from a Jakarta shopping center. It’s the work of the advertising agency Saatchi & Saatchi. Give it a closer look if the clever gimmick isn’t immediately apparent: Via: Environmental Graffiti.

Girls on Vespas.

Matthew Rodriguez — Mon, 30 Mar 2009 15:03:33 +0000

Is this art? Is this advertising? Or is it a fetish? And what is this funny feeling I have while viewing them? However you slice it, there’s something appealing about this Flickr collection of glamorous calendar photos of ladies posing with Vespas from the 1950s through the ’70s. Link: http://www.flickr.com/photos/59287402@N00/sets/1787954/ Via: http://www.metafilter.com/79922/Momma-Mia-Ragazze-in-Vespa-Girls-on-Vespas