sundance

The Gap gets a facelift

The Gap used to be so cool! They were the go-to place for basics, staples, those American classics. And now, they’ve been upstaged by forward-thinking brands with a bit more personality, like J. Crew, Club Monaco, Gant, etc.

Well, someone at The Gap’s trying real hard to be cool again. But I don’t think a new logo is the way. Let’s design better clothes, and keep the logo, that iconic logo, the same.

You’re not a soda-pop brand. You’re a clothing house. Invest your dollars in the fit and materials, please? Not the packaging.

More at Brand New.