Signing out with Josef Schulz
September 3, 2010
I’m guessing Waffle House
Josef Schulz has exhibited only once in the US, but that doesn’t mean the Dusseldorf-based photographer hasn’t made his mark in the international art scene. In fact he’s made his mark by removing the marks of big, brand-name companies and showing the form that remains once the logos are gone. “Sachliches,” one of his earliest series, shows what hulking box-like structures big name retail stores really are once their signs are digitally removed. Earlier this year, Schulz debuted his latest series, “Sign Out,” a clever look at fast-food and gas station signage. See if you can guess them all.
