While driving through the US, artist Josef Schulz photographed the ubiquitous litter of highway billboard signs, and then digitally erased the logos and writing for his series “Sign Out.” As Patrik Metzger explains:

Deprived of their message and their function they are turned into empty speech bubbles. At first they seem to be merely surface and colour. The observer’s perception wanders and – eventually – discovers something three-dimensional: The billboards are anchored, in every weather, by scaffolding and rods. They have volume, black edges, they harbour electrical things. They are objects. But let us not be misled: They painfully bear the message they have lost like a shield. These are not simply new billboards yet to be imprinted, they are old and used. Therefore these boards raised to the sky tell the tale of shattered dreams.

View the complete project here.

[Via]