sundance

Equinox wants you to pump up the jams

When you pay $180 a month to work out a gym you expect more than just some clean towels and a working sauna. Thankfully, Equinox knows this and is doing some pretty interesting things to keep their patrons pumped up and energized.

This Fall Equinox has partnered with an eclectic mix of musical artists-Dave Navarro, Michael Buble, Stevie Nicks-to create custom iTunes workout mixes. Those mixes, called EQ Sessions, will be released monthly and available via the iTunes music store to download. And Equinox surely knows its customer: gay icons Cher, Madonna, and Cyndi Lauper have all agreed to create a playlist for the chain. And I certainly wouldn’t mind knowing the songs that motivate Madonna in the gym. Most men would kill for her arms.