sundance

Polite umbrella

When it rains in dense urban centers and streets, getting soaked is sometimes a secondary concern to that of avoiding getting one’s eyes poked out by the hazard of umbrellas held aloft by surrounding pedestrians. New York designer JooYoun Paek designed an umbrella to address this problem.

Polite Umbrella is a shrinkable umbrella that enables users to morph its shape in order to reduce occupied space and to increase user maneuverability. Users can easily adjust their umbrellas anytime by pulling a handle so that they can protect themselves from harsh winds or bumping into others.