Homogeneity of social groups
June 9, 2009
Bears – London 2008
Exactitudes is a project of Ari Versluis and Ellie Uyttenbroek who’ve observed and painstakingly deconstructed and photographed the dress codes of a wide range of social groups.
By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people’s attempts to distinguish themselves from others by assuming a group identity. The apparent contradiction between individuality and uniformity is, however, taken to such extremes in their arresting objective-looking photographic viewpoint and stylistic analysis that the artistic aspect clearly dominates the purely documentary element.
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Posted by: Matthew Rodriguez
