sundance

Rebranding America

Paper Magazine asked 15 leading “visual communicators…to create original advertising concepts that could redefine our country’s image” for their annual design issue, themed “Home Sweet Home.”

I have chosen a stellar list of my favorite mavericks (you are one!) and invited you all to create a visual page —as if it was an ad— for America. HOW WOULD YOU REBRAND AMERICA??? (we certainly need it desperately!) How would you make people love us again? How would you change our brand image? Our perception abroad? How could you project our future to our citizens? If America had a new ad campaign, what would it look like?

A handwritten note that says “I’m sorry” can also go a long ways.

[Via]