Brita Filter For Good
This year, The Sundance Film Festival is highlighting the environmental importance of filtered tap water by joining with Brita and Nalgene in support of FilterForGood, an innovative campaign to reduce bottled water waste.
For the first time ever, attendees at this year’s festival will receive FilterForGood reusable Nalgene bottles they can fill at Brita Hydration Stations located throughout the festival.
Brita’s FilterForGood campaign aims to educate Americans on the environmental effects of bottled water and why together, filtered water and a reusable bottle are an ideal solution for going green at home and on the go.
Thanks to Brita and Nalgene, the 2009 Sundance Film Festival will reduce the need for 50,000 bottles* of water. Drinking water is a known remedy to altitude sickness, so at this year’s Sundance Film Festival, you can support a green cause by hydrating yourself with Brita filtered water.
Join The Sundance Film Festival by taking the pledge to reduce bottled water waste at www.filterforgood.com. For around $10, you can also purchase the iconic green FilterForGood bottle.
*50,000 plastic water bottles were distributed by the 2008 Sundance Film Festival.
January 15th, 2009 - 7:41 pm
[...] Sundance Film Festival and Brita Filter For Good [...]
January 15th, 2009 - 9:35 pm
Hey Sundance… Can a loyale follower ,,such as myself … get one of those niffy bottles…absolutly free !! yer’ da’ greatest!!! Thanx-muchly!! B.Shu,,,
January 15th, 2009 - 9:48 pm
That’s nice but what’s really needed, Brita, is a portable bottle that will filter any water you can get anywhere – a filter built into the bottle that can be easily back flushed at the faucet and refilled with whatever water is available. As it appears, Brita is just replacing those fifty thousand bottles of water with ones with their name on it.
January 18th, 2009 - 10:40 pm
[...] options. Ever helpful, and chatty, I turn and explain that this year the Festival is trying to reduce the number of wasted bottles, which is why they’re handing out mini Nalgene bottles and posting Brita “hydration [...]