Sundance Channel goes Hollywood for third season of ALL ON THE LINE WITH JOE ZEE
PREMIERING SEPTEMBER 10 AT 9:00 PM ET/PT.
One of Fashion’s Most Credible Voices Joins Forces With Good Morning America, Extra, Revenge And Celebrity Guests Mary J. Blige, Octavia Spencer, Mario Lopez and Zoe Kazan To Save Fashion Designers Whose Businesses Are Hanging By a Thread
Sundance Channel is taking fashion rescue coast-to-coast with the third season of the network’s ALL ON THE LINE WITH JOE ZEE. Set to debut Monday, September 10 at 9:00pm et/pt, the critically-acclaimed docu-series starring the fashion powerhouse and ELLE Creative Director will, for the first time, expand its purview to include the LA fashion scene and LA-based designers who could truly benefit from Joe Zee’s fashion design master class.
Armored with a top-notch team of esteemed members of the media and celebrity guests including Grammy®-Award winning singer Mary J. Blige, Oscar®-winner Octavia Spencer, Designer Whitney Port and actress Zoe Kazan (RUBY SPARKS), Zee will come to the rescue of fashion labels that are at the brink of success and on the edge of failure. The third season of the hit series will also feature new design challenges that will test the designers’ ability and temperament, as they are faced with the daunting task of turning out perfect results for ABC’s Good Morning America’s Josh Elliott and Lara Spencer, Extra’s Mario Lopez and Revenge star Ashley Madekwe. If the final product meets with the approval of their A-list clientele, the winning designs will be worn by each celebrity on their respective show, which will bring even more national attention to the designer.
With a proven track record for reinventing fashion lines and over 20 years of industry experience, designers long for the chance to put their line in front of Joe Zee. In the first two seasons, Zee successfully resurrected the career of Gemma Kahng, (who credited Zee and the series for helping her turn-around her business in a story recently written by The New York Times) and guided renowned American-designer Nicole Miller as she expanded her outreach to a new audience.
During each hour-long episode, Zee and his army of industry experts will unravel the designer’s business while dissecting the staff and design in an attempt to uncover the glitch that holds them back from reaching their true potential. Throughout the process, he hopes to successfully re-inspire a designer’s creativity and spirit and, in the end, re-launch their line successfully. After receiving direction and appraisal from Zee and his army of insiders and influential friends, each label will meet with buyers from major stores and exclusive boutiques including Bloomingdale’s, Neiman Marcus, Scoop, Lane Bryant, Anthropologie, Zappos, Shop Bop and QVC for what could become the opportunity of a lifetime.
The stakes are higher than ever this season with each and every designer confronted by personal and professional challenges: one designer is at risk of losing her visa; another, a mother of two, is on the verge of losing her family’s entire life savings.
Sarah Barnett, Sundance Channel EVP and GM, comments: “Joe Zee has the rare ability to see the possibility in these businesses from both the point of view of art and commerce. He takes on whatever role is needed to mentor each of these designers who have seemingly lost their way and their vision.” She added: “What results is a dramatic and thrilling ride, where creative people are given the opportunity of a lifetime if they can hear and respond to some pretty tough love from Joe.”
“Television has become a valued vehicle in the fashion industry,” says Joe Zee. “It’s thrilling to have the platform to provide these designers with game changing opportunities. And I am delighted that we are introducing our enthusiastic viewers to the exploding fashion scene in Los Angeles.”
Fashion lines to be featured this season include:
The two 20-something New York City guys behind Unruly Heir saw more success in the first few years of their fashion line than some veteran designers see throughout their entire career. At their peak, their garments were being sold in Bloomingdale’s and their clothing was worn by Justin Timberlake and Terrell Owens. However, they were young, unfocused and took it all for granted. The press fizzled out, they were dropped by Bloomingdale’s and now, four years later, they are grown-up and more serious than ever about regaining their momentum.
Designer Brooke Rodd is an ambitious mother of two who may look Hollywood glam, but she is a Long Island-born, beach girl at heart. Her summer lifestyle brand, Brooke Rodd, has been worn by celebrities including Nicole Kidman and Christy Turlington and has sold nationwide in Miami, the Hamptons, Hawaii, Los Angeles, and Martha’s Vineyard, but buyers are looking for her to create more diverse designs. She desperately needs Joe’s help to expand, and give major buyers what they want.
After being plagued her entire life by drab clothing options, Designer Tracy Broxterman created Domino Dollhouse – her trailblazing, plus-size line that is not afraid to be sexy or provocative. Self-taught, she is in desperate need of fashion guidance to appeal to bigger retailers that will help plus-size women everywhere gain access to her attention-grabbing garments.
Electric Love Light
Created by self-proclaimed “Fashion Activist” Andrea Diodati, Electric Love Light is as quirky as its designer, and consequently only appeals to a very niche market. Hoping to help her gain commercial success without losing her individuality, Joe convinces Andrea that it is possible to broaden without conforming. However, the clock is ticking for Andrea, who has one year before her Visa expires and she will be forced to return home to Canada.
Ina Soltani’s widely-successful and self-titled fashion line has been worn by A-list celebrities including The Kardashians, Jennifer Lopez and Emily Blunt. Her designs and top-of-the-line fabrics are a reminder of a more prosperous and lavish time, however consumers are no longer willing or able to keep up. It’s no longer “cool” to spend $7,500 on a show-stopping cocktail dress, but that’s all Ina knows. Aware that the landscape has changed, she needs Joe’s help to find a way to design for the masses and create a more affordable collection.
Prajje Jean-Baptiste came to America from Haiti after losing his parents at age 12. In 1999, he began to realize his dream of being a world-renowned fashion designer. He thinks big, dreams big, but does not design big. His line, Prajje 1983 has been worn by celebrities and received plenty of press, but he has been unable to receive a large order from a buyer. Prajje has a love for all things dramatic and draws his inspiration from the colors and vibrancy of Haiti, but after 10 years of fulfilling small orders that keep him working a full-time job in order to survive, he is ready for guidance and help in creating a line that appeals to a larger audience.
Korto’s dreams of fashion successes have been so close…yet so elusive. After placing second on “Project Runway” she thought she finally had enough attention and momentum to take her line to the next level. Instead, she spent over $70,000 and invaluable time with nothing to show for it. She’s the designer that everyone relates to, everyone wants to wear, and no one can buy. Her clothes have been featured at the Smithsonian, but are unavailable in stores. Mystified, she is looking to Joe for guidance and hoping that this time around, she’ll finish in First Place.
ALL ON THE LINE WITH JOE ZEE is produced by Authentic Entertainment. Nicole DeFusco and Jonathan Grosskopf are Executive Producers for Sundance Channel. Tom Rogan, Lauren Lexton and Rebecca Mayer are Executive Producers for Authentic Entertainment.
As Creative Director of ELLE since 2007, Zee has helped to further elevate the publication into the successful fashion magazine that it is today. He began his career at Allure Magazine and from there became the fashion director at W Magazine, then contributing editor for Details and Vanity Fair. He has also been the creative eye behind advertising campaigns for brands including DKNY, Perry Ellis, Kenneth Cole, Sean John, Banana Republic, H&M, Estee Lauder, M.A.C. Cosmetics, Chanel, Coty and others.
For videos, fashion tips, and more, visit ALL ON THE LINE WITH JOE ZEE.