Sundance Channel Sews Up Another Season of Joe Zee Fashion Series ALL ON THE LINE
BEGINNING NOVEMBER 2011
Original Series Starring Creative Director of Elle Joe Zee
Will Conclude its First Season on May 24th
New York, May 24, 2011 – Sundance Channel announced the renewal of ALL ON THE LINE, the fashion-rescue series starring Creative Director of ELLE Joe Zee. The series wraps its first run on Tuesday, May 24th at 10:00PM ET/PT.
Since the series premiered in March, Sundance Channel has exposed viewers to the always intense and not so glamorous, behind-the-scenes world of fashion designing. Behind the glamour of the red carpet are tears, hard work and passionate designers struggling to shine in a world of hopefuls. In the second season, Zee will be faced with the daunting task of working with a new group of designers with the same problem; a glitch in their design or business that is putting them at risk of losing it all. He hopes to encourage designers to stay true to their vision, while recognizing when their design or business plan is standing in the way of their commercial success. Feeling like experts in their own right, not all of the designers will be up for the challenge of accepting Zee’s constructive criticism, causing tension and sparking emotion.
Sundance Channel EVP and GM Sarah Barnett commented, “ALL ON THE LINE stands out among fashion programs because it’s based in the real world, with real stakes and real results. Viewers have embraced this authenticity, are enamored with the unpretentious fashion genius Joe Zee and look forward to seeing him back in action.”
The New York Times described the series succinctly: “Mr. Zee plays a Lone Ranger of fashion, riding to the rescue of designers like Gemma Kahng and Kara Janx at moments of crisis with their lines. Juggling the roles of business consultant, life coach, fabric sourcer and shrink, he helps the designers remake their stalled collections so that they may be picked up by department store buyers.” Called a “Must See Show” by the Huffington Post, the second season, set to premiere in November, will feature Zee mentoring a new group of established but struggling designers, desperate to make their mark in the fashion world.
Season one of ALL ON THE LINE captured ups and downs ranging from the resurrection of queen of the 80’s Power Suit, Gemma Kahng, to lingerie designers Between the Sheets refusing to take Joe’s advice. The series premiered with Radenroro, a line seven seasons old that fought to be recognized in the fashion industry. After Zee worked tirelessly with the designers, he set up a visit with Loretta Soffe, Nordstrom EVP for Women’s Apparel. Making for a real-life fairy tale ending, she ordered the line, and Radenroro made its debut in Nordstrom, the line’s first department store. Viewers can expect to see more of Zee’s black-book of fashion insiders and influential industry friends, as he works to inspire and launch these designers, continuing to make dreams come true.
ALL ON THE LINE is produced by Authentic Entertainment.
As Creative Director of ELLE since 2007, Zee has helped to further elevate the publication into the successful fashion magazine that is today. He began his career at Allure Magazine and from there became the fashion director at W Magazine, then contributing editor for Details and Vanity Fair. He has also been creative eye behind advertising campaigns for brands including DKNY, Perry Ellis, Kenneth Cole, Sean John, Banana Republic, H&M, Estee Lauder, M.A.C. Cosmetics, Chanel, Coty and others.
Additional information for ALL ON THE LINE is available at: www.sundancechannel.com/all-on-the-line.
About Sundance Channel
Sundance Channel is the destination for What’s Next, Now. Showcasing both today’s creative icons and the emerging talent of tomorrow, Sundance Channel tells credible, authentic, and emotionally immersive stories of Invention, Fashion, Film, Travel, Design, and Enterprise. Launched in 1996 and owned and operated by Rainbow Media Holdings, LLC, Sundance Channel provides perspectives dedicated to founder Robert Redford’s mission to celebrate creativity. www.sundancechannel.com
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world’s most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment (IFC Center, IFC Festival Direct, IFC Films, IFC In Theaters and IFC Productions). Additional information about Rainbow Media’s multiplatform brands is available at www.rainbow-media.com.