Sundance Channel
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Privacy Policy

SUNDANCECHANNEL.COM is committed to protecting the privacy of its visitors and has prepared the following statement to inform users how personally identifying information and non-personally identifying information is gathered from our website and used by SUNDANCECHANNEL.COM. SUNDANCECHANNEL.COM encourages its website users to be smart about choosing when, and to whom, to release information online. This policy may change from time to time, so please check back periodically. Please note that SUNDANCECHANNEL.COM is intended for use by United States residents only and, therefore, SUNDANCECHANNEL.COM's Privacy Policy is specifically directed only towards residents of the United States.

NON-PERSONALLY IDENTIFIABLE INFORMATION
Certain non-personally identifiable information about our visitors is collected by the standard operation of SUNDANCECHANNEL.COM's internet servers and through the use of "cookie" technology (as described below), such as the type of internet browser you are using and the domain name of your internet service provider, where you go within the site and how much time you spend in any particular area.

COOKIES
A "cookie" is a small amount of data that is sent to your browser from a web server and stored on your computer's hard drive. All sites on SUNDANCECHANNEL.COM where you are prompted to log-in or that are customizable by you require that you accept cookies.

Generally, we use cookies to:

(1) Remind us of who you are and to access your account information (stored on our servers) in order to deliver to you a better and more personalized service. This cookie is set when you register or "Sign In" and is modified when you "Sign Out" of our services.

(2) Estimate our audience size. Each browser accessing SUNDANCECHANNEL.COM is given a unique cookie which is then used to determine the extent of repeat usage, usage by a registered user versus by an unregistered user, and to help target advertisements based on user interests and behavior.

(3) Track your progress and number of entries in some of our promotions, sweepstakes and contests. When a SUNDANCECHANNEL.COM-hosted promotion uses cookies, the information written to the cookie indicates the player's progress through the promotion, and may be used to track entries, submissions, and status in prize drawings.

(4) Measure certain traffic patterns, which areas of the SUNDANCECHANNEL.COM web site you have visited, and your visiting patterns in the aggregate. We use this research to understand how our users' habits are similar or different from one another so that we can make each new experience on SUNDANCECHANNEL.COM a better one. We may use this information to better personalize the content, banners, and promotions that you and other users will see on our sites.

You have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies you will be unable to use those SUNDANCECHANNEL.COM services that require registration in order to participate. These services include (but are not limited to): e-mail schedule reminders, participating in any loyalty or incentive programs and customizing your home page.

Information collected by the standard operation of SUNDANCECHANNEL.COM's internet servers and through the use of cookies is analyzed by SUNDANCECHANNEL.COM only in aggregate form and is used to improve the content of our website, to tailor the content and/or layout to consumer trends and to generally notify users about updates to the site. SUNDANCECHANNEL.COM reserves the right to disclose or otherwise utilize this information in aggregate form, for any purpose, in its sole judgment.

Log data collected on web servers within SUNDANCECHANNEL.COM's control supplies SUNDANCECHANNEL.COM with aggregate information about the number of visits to different pages on our site. This information is not personally identifiable information and is used by SUNDANCECHANNEL.COM to improve the content of our website.

PERSONALLY IDENTIFIABLE INFORMATION SUNDANCECHANNEL.COM also gathers personally identifiable information (such as your name, street address, telephone number and e-mail address) from voluntary submissions as part of site registration, sweepstakes, contests, and other online promotions, to complete a survey that we use for research purposes, or when you report a problem with our site or one of our services. Such information is only known to SUNDANCECHANNEL.COM and other members of the Sundance Family, which includes, but is not limited to, Sundance Channel L.L. C., Sundance Institute, Sundance Partners Ltd., Sundance Group L.L.C. Sundance Resort, Sundance Farms, Sundance Catalog, Sundance Holdings Group, L.L.C., and Sundance Cinemas L.L.C. when it is voluntarily submitted. Wherever SUNDANCECHANNEL.COM collects personally identifiable information we make an effort to include a link to this Privacy Policy on that page. Personally identifiable information will be used by SUNDANCECHANNEL.COM and other members of the Sundance Family: (1) to process your requests (e.g., register you for a contest or sweepstakes); (2) to communicate with you or personalize the site based on your stated interests and preferences or make related offers to you, for example, the Sundance Channel program schedule; (3) to provide the personally identifiable information to third parties, unless you opt out of sharing personally identifiable information (4) to administer the site or serve you when you have questions or problems; and/or (5) as may, in SUNDANCECHANNEL.COM's sole judgment, be required by any applicable laws, rules or regulations or the Terms and Conditions applicable to this website.

For members who have elected to opt out of sharing personally identifiable information, such information will only be shared with third parties, other than the Sundance Family mentioned above, to further the purpose for which you provide such information or when we believe in good faith that the law requires it, or to protect the rights of SUNDANCECHANNEL.COM or its affiliates or subscribers, or with consultants and affiliates for internal business purposes, or if such information is subpoenaed, or if Sundance believes that any user has committed unlawful acts or acts that endanger the health or safety of another user or of the general public. In some situations, we will share your personal information, on a confidential basis, with third parties who perform a particular service on our behalf, such as sending e-mails. In addition, in the event that all or substantially all of Sundance¹s stock and/or assets are transferred or sold to another entity, we may transfer such information to the acquiring entity.

If SUNDANCECHANNEL.COM intends to disclose or otherwise transfer personally identifiable information to third parties in circumstances not outlined above, you will be advised at the time that we request that you provide us such information, such as in the rules of a sweepstakes or contest or as part of the terms of a given promotion, and you will be provided with the opportunity to opt out of our online database so that participation in the registration, sweepstakes, contest or other activity is possible without disclosing personally identifiable information to such third parties.

For the convenience of our visitors, we may communicate with you via email regarding opportunities to purchase Sundance-related merchandise and services through SUNDANCECHANNEL.COM. Companies not affiliated, owned or operated by Sundance, its parents, affiliates or subsidiaries may handle some of these transactions. We call these companies that conduct our e-commerce operations and/or order fulfillment "operational providers." We generally require our operational providers to adhere to the provisions in this privacy policy, but operational providers may receive information from or about you or communications between SUNDANCECHANNEL.COM and you through cookies or other targeting or tracking technologies placed by or on behalf of them via a means other than through SUNDANCECHANNEL.COM. If you are purchasing goods, merchandise or services on SUNDANCECHANNEL.COM and use a credit card to complete the transaction, our operational providers may share your personal information and credit card number with a ticket agent, a credit card processing and/or a shipping/fulfillment company in order to complete your order.

In addition, in the event Sundance plans to post any personal information on SUNDANCECHANNEL.COM, for example the name of a user who wins a contest, Sundance will either notify you of this possibility when you provide the information and/or, if possible, when the information is posted.

Sundance may use third party advertising companies to serve ads when you visit SUNDANCECHANNEL.COM. These companies may use information (not including your name, address, email address or telephone number) about your visits to SUNDANCECHANNEL.COM and to other Web sites in order to provide advertisements on SUNDANCECHANNEL.COM and other sites about goods and services of interest to you. In addition, Sundance may share Web site usage information about visitors to SUNDANCECHANNEL.COM with such company for the purpose of managing and targeting advertisements on SUNDANCECHANNEL.COM. For this purpose, we and our third-party advertising company note some of the pages you visit on SUNDANCECHANNEL.COM through the use of pixel tags (also called clear gifs).

In an effort to further protect your privacy, at any time you can request that we remove you from our databases. To remove your name from SUNDANCECHANNEL.COM's online databases, send an e-mail to feedback@SUNDANCECHANNEL.COM with your name and e-mail address and the record will be purged from databases. If you have registered as a member through our online registration system and have subscribed to the newsletter, and you no longer wish to receive the newsletter, please discontinue your subscriptions by going to www.sundancechannel.com/members and by unchecking the relevant box or boxes. Please note that we may need to maintain certain personal information that you have provided to comply with legal or business requirements or as part of the historical record.

Message Boards and Chat Rooms
Please remember that information posted to message boards and chat areas, including e-mail addresses of the poster, becomes public information. Use caution when posting. Users under the age of 18 should be especially careful not to provide any personally identifying information while using chat rooms or message boards. As set forth in SUNDANCECHANNEL.COM¹s Terms of Use, users of chat rooms and message boards must follow acceptable standards of behavior when posting messages online.

LINKS TO OTHER SITES
Please be aware that web sites that have links on the SUNDANCECHANNEL.COM site may collect personally identifiable information about you. The information practices of those web sites linked to or from SUNDANCECHANNEL.COM are not covered by this privacy policy. For instance, if you click on an advertisement on SUNDANCECHANNEL.COM, this will take you away from SUNDANCECHANNEL.COM and to an entirely different site. This can include links from advertisers, content providers and partners who may use SUNDANCECHANNEL.COM and/or Sundance¹s logo(s) and or style as a result of a co-branding agreement. These sites may send their own cookies to you, and may collect data and make uses of it that SUNDANCECHANNEL.COM would not.

The use of any information or materials that you may access at these external sites is purely voluntary. You should not rely on their contents without independent and thorough review of the accuracy, completeness, effectiveness, timeliness and correct sequencing. These external sites may also refer to specific commercial products, processes, or services by trade name, trademark, service mark, manufacturer or otherwise. Unless Sundance has provided specific authority, such references in no way indicate our endorsement, recommendation or preference. This section should be read in conjunction with the full Terms of Use.

SECURITY
Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Sundance cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we use reasonable efforts to ensure that collected personally identifiable information is secure and not readily accessible to unapproved individuals or third parties.

CHILDREN
SUNDANCECHANNEL.COM is sensitive to parents' concerns about the collection of personally identifiable information about their children. As such, SUNDANCECHANNEL.COM does not knowingly collect personally identifiable information concerning children under 13 years of age. SUNDANCECHANNEL.COM also encourages teenagers age 13-17 to consult with their parents or guardians before furnishing any personally identifiable information to SUNDANCECHANNEL.COM or other websites. While SUNDANCECHANNEL.COM encourages children to consult their parents before furnishing data, parents should supervise their children's online activities and consider using parental control tools available from online services and software manufacturers that help provide a child-friendly online environment. These tools can also prevent children from disclosing online their name, address or other personally identifiable information without parental permission.

CONTACT INFORMATION If you have any questions, comments or concerns regarding SUNDANCECHANNEL.COM's privacy policy and/or practices, please e-mail us at feedback@sundancechannel.com or write to us at Sundance Channel L.L.C., 1633 Broadway, New York, NY 10019 ATTN: Sundance Channel Online Services. This policy, like the online medium itself, is subject to change and, as such, we encourage you to review this policy from time to time. Who Can You Contact If You Have Questions Or Concerns?

Please contact us to report any known or suspected privacy or security breaches or to submit privacy-related questions or complaints. You may contact us in the following ways:

Postal Mail:

Sundance Channel L.L.C.
c/o New Media Department
1633 Broadway
New York, New York 10019

Email: Feedback@sundancechannel.com

Updated December 1, 2005