Earliest known Converse

Now that the main fashion events are behind us, we’d like to explore the process of how the looks move off the runway and into your hands through a new series of articles: MARKET APPOINTMENT.

After the New York, London, Milan, and Paris Fashion Weeks, editors are invited into the designers’ showrooms, have some coffee, talk about the collection (the inspiration, key selling points, or their favorite pieces, for example), and take pictures for reference. Editors bring the information back to their respective clients, directors, or stylists and figure out what works best for their magazine or an ad campaign. It’s a fantastic gig and we want to share it with you.

This week we will begin going on “market” appointments with Betsey Johnson and Thea Grant. We’ll share all the news, photos, and important details of the upcoming fashion and accessory collections. You’ll get to meet the publicists and designers, see the showrooms, get an up-close look at the buttons on a blazer or the lining in a bag, and, if you’re really lucky, meet some half-naked models.

Calvin Klein Underwear appointment

Chanel appointment

Coach Accessories appointment

D & G Showroom