The Blonde Mystique

Hugh Hefner says it's an indication that a woman wants to be noticed. Madonna calls it a different state of mind that comes with an incredible sexual connotation. Attempting to investigate exactly how fair hair seems to affect the dynamics between men and women, filmmaker Sally Aitken teams with three female subjects (two brunettes and one blonde) for a series of simple yet very revealing psychological experiments. The results may enrage or fascinate and help explain why manufacturers of hair dye say blonde shades sell 5 to 1.