I admire both Iconoclasts and the green programs, especially the ones that show practical solutions to environmental problems. What concerns me, however, is the tone that sometimes appears in the promotions and shows. It's occasionally preachy, greener-than-thou, and wags a green finger of shame at the ignorant masses.
Want to throttle the green movement? Make it about moral superiority, not about everyday activism, results, and accepting everyone's involvement. Polarize the issues, make it us or them, and you'll be back to hugging trees and desperately trying to recruit volunteers for your special group or cause.
I'm begging here. Please remember that how you say (or sell) something matters as much as what you say. The old Family Values campaign was offensive because a specific group claimed that they were better because of their beliefs. It was us or them. This type of attitude, unfortunately, is not limited to a specific political persuasion. Nobody likes to be talked down to.
The other danger is paralyzing people with overwhelming bad news about the environment. Ask the folks who worked on world hunger for years. What would they do differently today? They'd probably have emphasized progress as well as poverty, and demonstrated the skills and dreams to people in less developed nations. Year after year of images of hungry kids shut people down. The problem seemed permanent and insurmountable, a sick fact of life that no one could improve. It wasn't true, of course, but it has taken some time to invigorate those efforts.
My personal view is that we are not saving the planet. If enough environmental damage occurs, human life may pass, but Mother Earth will eventually regenerate. We are saving ourselves. That includes people we don't agree with or even despise. We're going to need everyone's help to turn this ship around and change things for the better. A little humility and the willingness to build partnerships goes a long way. Positive stories inspire and teach.
Please, as environmentalists, as creative people, remember that acceptance and inclusion will further these goals. Some of us may be called to be fighters, to go to court or chain ourselves to trees. The rest of us, meanwhile, should do the hard work of harmonizing, softening, finding common ground instead of drawing lines in the dirt. That's the old way. It cheers the ego. It also cheapens the cause.
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