Definition: Voting With Your Wallet

Voting With Your Wallet or Dollar Voting= "is an analogy used to explain how the purchasing choices of consumers affect which products will continue to be produced and supplied to the market. Every dollar paid for a particular product may be considered a "dollar vote" for that product, such that the products with the largest number of dollar votes generate the most profit and will therefore continue to be produced. A boycott would be a vote against a product.

"The reference to "dollar" is just an example; the principle holds for any currency.

"The expressions "vote with your wallet" and "vote with your dollar" refer to dollar voting."
(Wikipedia) [en.wikipedia.org]

February 13, 2008: It is easy to feel like you are the only one who really cares about the state of the environment. The reality of the situation is that you are in good company. Many resourceful, intelligent, caring and morally guided individuals are a part of the rising green revolution. The upcoming election of 2008 will be a great time for the consolidated activities of this green revolution to make a big difference.

Before then, you are probably looking for some way to do something on the individual level to make the world more pollution-free. One way in which you can make a huge difference is by buying (or not buying) from specific companies. For obvious reasons, putting any specific materials in this section is challenging, big companies control all the big websites and advertising money insures complicity and silence. However, none of that should stop YOU from picking one company whose products you buy and investigating how they do business. If you find some things that disturb you, and double check that this thing in question is verified by multiple sources, then perhaps you should start researching another company that makes a competing product.
More... [www.sundancechannel.com]
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