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Sundance Channel Blog

Menstruation

Design your own pad

Article: Design your own pad

Posted September 22nd, 2011, 1:09 PM by

No, not an iPad — a menstrual pad. We were reading that article the other day about the big biz of vaginal products about how marketing and advertising industries aren’t shying away from female genitalia anymore, now that their target market has a million and one shameless blogs about the comings and goings of their vulvas. We mean, power to the punani and all! But that still doesn’t mean any vaginas out there need douching, no matter how hip the packaging or presentation…

Love Your Vagina the green way

Article: Love Your Vagina the green way

Posted July 11th, 2011, 1:07 PM by

Mooncup, the UK-based (but internationally distributed) menstrual cup, just released an old-fashioned song on YouTube called “Love Your Vagina.” They asked women to submit nicknames for their genitalia and have amassed an overwhelming list, from which the best terms were taken to make this catchy song. (Get the sheet music and lyrics here; and if you buy the song on iTunes, proceeds will go to a charity chosen by their Facebook fans). Of course the song includes many nicknames for body parts other than the vagina (a.k.a. “bouncing baby escape hatch”), like the clitoris (“little man in a canoe”), the labia (“peachy lips”), the vulva (“downtown dining and entertainment district”). As long as people know the difference, then we guess we can get behind the casual mixing and matching of terms of endearment for various anatomical parts in the same genital neighborhood if that mixing and matching ultimately encourages positive body image. So yay for secret little honey pots everywhere!

Sexy period underpants, for reals

Article: Sexy period underpants, for reals

Posted February 25th, 2011, 1:02 PM by

Here’s the story of the birth of a business: Two women at Brown University take a class on entrepreneurship, join forces for a class project on writing a business proposal, try to think of a real problem that needs a solution, and come up with panty-accidents during menstruation. They post surveys in the women’s restrooms…

The best period commercial, period

Article: The best period commercial, period

Posted March 25th, 2010, 1:03 PM by

We saw this fantastic ad for a new line of period products called U from Kotex while we were watching American Idol the other day. (We can admit this viewing habit without shame because in the same week we watched the 13-and-a-half-hour, black-and-white German film “White Ribbon,” which pretty much balances things out.) Anyway, the commercial makes fun of all the stupid things most period product ads employ — beach scenes, slo mo, white spandex, blue liquid. So we did some more investigative work, and found two other awesome spots (heh heh) from U: in one, respondents taking a Rorschach Test do everything in their power to avoid saying “vulva” or “vagina”; in the other, a clueless boyfriend tries to get help in the feminine protection aisle (the lady who says “It’s a man’s world” is our new hero!). We’re not convinced the hip packaging will make menstrual products seem cool, but we’re sold on U’s marketing mission: helping girls (and society) get over their embarrassment and squeamishness about something so normal and natural — and that’s not just periods, but anatomy too.