So not everybody is in on the hoax. At my local Community Center Appalachian gym the other day, the woman next to me on the elliptical was approached by a friend describing the āvery sadā film sheād seen at our local art house theatre ā IāM NOT THERE. āItās terrible,ā she said. āYou see this innocent young boy at the beginning of the film [hoax], and then by the end, after all these drugs and alcohol and fame, you see what heās become [hoax].ā It turns out that itās a pretty amazing feat. You leave the theatre really zeroing in on particular moments ā¦. How did they do that? Casey Affleck and Joaquin Phoenix basically duped the media and used its venues and players as their sets and extras, reflecting on contemporary celebrity and the reporters who work there. But hoax is too strong (itās just fun to say). Itās pure performance. Phoenix is playing āHimself,ā says the credits, but heās really not. Heās playing a desperate celebrity ā maybe a version of himself, but a pretty spectacular one — who attacks strangers, shreds his āfriendsā to ribbons with profanity rants and barfs violently into toilets. He was really barfing, wasnāt he? He lived this character in the moment to moment nonfiction landscape of reality, making the film the most hybrid of hybrids to come along in a good while, and I donāt mean a Prius. (Thatās doc plus fiction, good sirs.)