Fashion guru and ELLE Creative Director Joe Zee is back in action this week for a new season of fashion rehab in ALL ON THE LINE WITH JOE ZEE, premiering tonight at 9P on Sundance Channel. This week, Joe has his hands full when he agrees to help struggling menswear line Unruly Heir. After initially hitting it big with their outlaw prep style, partners Joey and John partied away their profits instead of investing in quality and professionalism. Joe Zee throws them a lifeline when he has them design a tuxedo for Mario Lopez to wear during Extra’s coverage of the Emmys. But will their lack of preparation and finishing turn this opportunity from red carpet to black eye?
PREMIERING SEPTEMBER 10 AT 9:00 PM ET/PT.
One of Fashion’s Most Credible Voices Joins Forces With “Good Morning America”, “Extra”, “Revenge” And Celebrity Guests Mary J. Blige, Octavia Spencer, Mario Lopez and Zoe Kazan To Save Fashion Designers Whose Businesses Are Hanging By a Thread
Sundance Channel is taking fashion rescue coast-to-coast with the third season of the network’s ALL ON THE LINE WITH JOE ZEE. Set to debut Monday, September 10 at 9:00pm et/pt, the critically-acclaimed docu-series starring the fashion powerhouse and ELLE Creative Director will, for the first time, expand its purview to include the LA fashion scene and LA-based designers who could truly benefit from Joe Zee’s fashion design master class.
Armored with a top-notch team of esteemed members of the media and celebrity guests including Grammy®-Award winning singer Mary J. Blige, Oscar®-winner Octavia Spencer, Designer Whitney Port and actress Zoe Kazan (Ruby Sparks), Zee will come to the rescue of fashion labels that are at the brink of success and on the edge of failure. The third season of the hit series will also feature new design challenges that will test the designers’ ability and temperament, as they are faced with the daunting task of turning out perfect results for ABC’s Good Morning America’s Josh Elliott and Lara Spencer, Extra’s Mario Lopez and “Revenge” star Ashley Madekwe. If the final product meets with the approval of their A-list clientele, the winning designs will be worn by each celebrity on their respective show, which will bring even more national attention to the designer.
Joe Zee – Creative Director for ELLE – is not only one step ahead of the trends…he defines them. Now, Joe is using his style smarts and eye for detail to guide struggling fashion designers back on the road to success. With insider savvy, a positive spirit, and a double dose of tough love, Joe inspires these struggling designers to rekindle their creative fire before their line goes down in flames.
Article: Joe Zee’s Fashion-Rescue Series Returns to Sundance Channel with New Labels and New Buyers!
JOE ZEE’S FASHION-RESCUE SERIES RETURNS TO SUNDANCE CHANNEL WITH NEW LABELS AND NEW BUYERS
Nicole Miller Among the Designers Seeking Zee’s Help in Season Two of “All On The Line with Joe Zee” Premiering November 25th
Guest Stars This Season Include; American Fashion Designer, Rachel Roy, Socialite and Fashion Trendsetter, Olivia Palermo, Rock Musician Adam Lambert, Mark Badgley and James Mischka of Badgley Mischka and Model, Veronica Webb
New York, September 23, 2011 – Sundance Channel is putting a new group of designers through fashion rehab in season two of the critically-acclaimed series, ALL ON THE LINE WITH JOE ZEE. Starting Friday, November 25th at 9:30pm et/pt, Creative Director of ELLE Joe Zee, who The New York Times deems, ‘Fashion’s approachable ambassador,’ will come to the rescue of designers in need of a makeover on their business, design or both in what The Huffington Post called a “must-see” show. Among the designers featured in the upcoming season, is modern-day fashion legend, Nicole Miller, who will work with Zee to launch her newest line at New York Fashion Week 2011.
Returning slightly altered, this season Zee will enlist the help of some of his industry friends including American fashion designer, Rachel Roy, socialite and fashion trendsetter, Olivia Palermo, rock musician Adam Lambert, Mark Badgley and James Mischka of Badgley Mischka and model and actress Veronica Webb, to help judge the designer’s ability. Each label will be put to the challenge when Zee asks the team to design quickly and outside of their comfort zones for one of these celebrities, who may or may not be typical of the label’s core clientele.
Article: It's a Wrap — See you in November.
I will admit that I am feeling extra sentimental lately. Yes, because ALL ON THE LINE wrapped its first season but it’s also most likely because I spoke at the commencement ceremonies of the Fashion Institute of Technology, my alma mater, recently. At the graduation festivities I concluded with the turning of the tassels and my parting words of inspiration, motivation and passion. Or at least I hope I did. I told the class of 2011, this was not the end of school. No, in fact, the learning will continue — for the rest of their lives. And I’m speaking from experience. Life education doesn’t end when the instructors have packed their papers and gone home. No, instead, their methods and reasoning will hopefully live on in everything you do. I wasn’t inspired by every instructor I ever had, but the ones that did affect me, stayed with me.
And in some ways, my personal success is a testament to them.
Cut to the AOTL designers.
BEGINNING NOVEMBER 2011
Original Series Starring Creative Director of Elle Joe Zee
Will Conclude its First Season on May 24th
New York, May 24, 2011 – Sundance Channel announced the renewal of ALL ON THE LINE, the fashion-rescue series starring Creative Director of ELLE Joe Zee. The series wraps its first run on Tuesday, May 24th at 10:00PM ET/PT.
Since the series premiered in March, Sundance Channel has exposed viewers to the always intense and not so glamorous, behind-the-scenes world of fashion designing. Behind the glamour of the red carpet are tears, hard work and passionate designers struggling to shine in a world of hopefuls. In the second season, Zee will be faced with the daunting task of working with a new group of designers with the same problem; a glitch in their design or business that is putting them at risk of losing it all. He hopes to encourage designers to stay true to their vision, while recognizing when their design or business plan is standing in the way of their commercial success. Feeling like experts in their own right, not all of the designers will be up for the challenge of accepting Zee’s constructive criticism, causing tension and sparking emotion.
Sundance Channel EVP and GM Sarah Barnett commented, “ALL ON THE LINE stands out among fashion programs because it’s based in the real world, with real stakes and real results. Viewers have embraced this authenticity, are enamored with the unpretentious fashion genius Joe Zee and look forward to seeing him back in action.”
I was not kidding when I told Leila Shams that the difference between slutty and sexy is three more inches on her dress. In the world of fashion, those three inches can mean a completely different customer, a different store and ultimately, a different type of business. In her heart, Leila knew exactly what I was talking about.
Leila was a designer who designed for herself. This became quite evident to me during our time together (heels were her sneakers and minis were her comfort clothes!) and that philosophy of design usually works for me, except when you need to expand. Despite any of my initial impressions of Leila when we first met, she’s actually a very hard-working, bright girl and even under all her funny moments (ace bandages!) I knew she had talent. Talent that could make her stand out – if she could just elevate her sensibility.
And I’m so glad that happened and the items that Intermix responded to was exactly the direction I was pushing Leila towards. That hammered satin green dress was a good catalyst to the beginning of a quieter, chicer Leila. While the dress wasn’t perfect, it was a great start.
Article: Bring on the A-List. Tonight at 10p.
Deciding to work with Gemma Kahng was a no-brainer. She was, in my mind, a creative fashion force that may have dimmed over the last decade or so, but had the potential to shine bright again. This wasn’t just an assumption; it was a fact.
You see, Gemma had already tasted the success I try so hard to help the designers attain each week.
I met Gemma Kahng back in the early 1990′s when I was just starting out as an assistant for Polly Mellen at Allure magazine. Gemma was one of those names that were always tossed out whenever Mrs. Mellen was conceptualizing her shoots and needed clothing called in. This was commonly heard at her run-throughs: “What about those incredibly chic suits from Gemma, Joe?”
Obedient, I would head up to Gemma’s headquarters at 550 7th Ave — a landmark garment district building that houses the showrooms of only A-list designers, among them Ralph Lauren, Donna Karan and Oscar de la Renta. Gemma’s vast showroom there would have plenty of staff buzzing about and racks and racks of her new collections. She was the game back then.
In those days, Gemma was everywhere. I remember seeing her clothes make the cover of Vogue worn by supermodel Christy Turlington and a year later, it would be a butt-exposing jumpsuit worn by Madonna in the pages of Vanity Fair. And her clothes would fill the floorspace of every major department store from Bergdorf Goodman to Bloomingdale’s. To say Gemma was successful back then is selling her short.
Then one day it all just disappeared.
What I Hope They Learned:
“Being bad is better than boring.” I said this to Andre and Liquica in Times Square when we were on our outing getting inspiration and it’s something I truly believe. A friend fought me about this fact just the other day but for me, it’s true. I can find value in the good and the bad. If you think about fashion being your ultimate self-expression, then speak loudly and boldly. There’s no room for anything dull, because boring is exactly that – boring!
Kim Kardashian wearing Leila Shams (via Monica Rose). Oh la la! What’s that we see? It’s fashion It-Girl Kim Kardashian in a perfect black skirt designed by our talented gal pal Leila Shams! Tune in to Sundance Channel’s all new original series ALL ON THE LINE to watch Leila Shams and other struggling designers as…
Article: Tweet Roundup: Joe Zee
@mrjoezee: Snow white, snow bright, will my flight take off tonight? #Goodmorning @mrjoezee: More info! RT @Styleite Introducing the designers on @MrJoeZee‘s new show, “All on the Line.” http://styleite.com/ojncv @mrjoezee: IT’S OFFICIAL: All On The Line will premiere @Sundancechannel on Tues March 29 at 10pm. LIKE this page for updates. http://on.fb.me/gUMgl1 Joe’s packing up his…