You, ma’am and sir, are lying if you said you predicted the opening weekend success of Dr. Seuss’ THE LORAX which debuted over the weekend with a strong $70.2 million at the box office. As we pointed out earlier, the film’s marketers had to find a delicate balance between doing their job and the story’s green message of environmentalism. Whether or not they succeeded is debatable, but the numbers “70″ and “millions” made some people really happy. As MSNBC reports:
“I am the Lorax. I speak for the trees. I speak for the trees, for the trees have no tongues.” — Dr. Seuss’ The Lorax
Almost anyone who was a child in the last forty years probably received their first introduction to environmentalism through Theodore Geisel’s (aka Dr. Seuss) classic 1971 book The Lorax. A year after its publication, the story came to the small screen; now, according to Variety (and a few green blogs), a feature-length version of the story is set for a March 2, 2012 release (which is also Geisel’s 108th birthday).
Article: Dr Seuss' letterhead
As its name suggests, Letterheady is a website devoted to collecting and sharing the blank correspondence letters of various notables. I suppose the letterhead belonging to Theodore Geisel aka Dr Seuss isn’t to most imaginative, however seeing it reminded me of my favorite “fact” regarding this genius children’s book author and illustrator. He was voted…