Article: Dieter Rams on good design at Soho Phaidon
This isn’t the first time I’ve written about Dieter Rams and it won’t be the last. His Ten Commandments of Good Design have been the guiding light for designers since the mid 1950s. But his ideas apply to non-designers as well. His call for innovation, honesty, attention to detail and aesthetics as well as an awareness of and responsibility to the environment are ideals to live by, not just design by. His design ethos is sexy, his designs, clearly, are sexy too, and Rams is pretty bangin’ himself – the close-cropped blonde (now white) ‘do, black turtlenecks and little tortoise shell glasses has had this German girl in something of a tizzy for years.
