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ALL ON THE LINE WITH JOE ZEE

ALL ON THE LINE: Nicole Richie in the season finale

Article: ALL ON THE LINE: Nicole Richie in the season finale

Posted October 29th, 2012, 10:10 AM by

This week on ALL ON THE LINE, Joe Zee lends a hand to Nicole Richie for her upcoming fashion line in a season finale that’s not to be missed.

Richie’s preparing her new line for a featured spot on QVC. It’s her biggest test yet as a budding fashion designer, creating clothing for a retailer that reaches 200 million homes and sells $9 billion worth of products each year. Can Joe Zee help her get ready for prime time? Joe may have his hands full with an established celebrity and a strong personality.

ALL ON THE LINE: From celebrity heights to everyday appeal

Article: ALL ON THE LINE: From celebrity heights to everyday appeal

Posted October 22nd, 2012, 10:10 AM by

Joe Zee works with LA based fashion designer Ina Soltani to bring her high-end fashion line back down to Earth. Soltani’s struggling line is aimed squarely at the fashion jet set, and she has dressed celebrities from Kim Kardashian to Eva Longoria. But is this a big enough crowd to support a fashion line? And are her celebrity connections enough to justify the high cost to average consumers?

ALL ON THE LINE: Avoiding a plus-sized disaster

Article: ALL ON THE LINE: Avoiding a plus-sized disaster

Posted October 15th, 2012, 10:10 AM by

Meet Tracy, owner of Domino Dollhouse, a plus-sized retro rock-inspired clothing line. Tracy’s take on plus-size clothing is that it’s not about covering up, but showing off. Has Joe Zee finally met his match?

Joe Zee’s challenge: how to bring some sophistication to the line and broaden its appeal. Can Joe make Tracy realize that the sheer look is best suited to window coverings and cheese cloth?

ALL ON THE LINE: From "Star Trek" style to runway-ready

Article: ALL ON THE LINE: From "Star Trek" style to runway-ready

Posted October 01st, 2012, 2:10 PM by

Project Runway fans may remember Season 5 sensation Korto Momolu, who finished second in that year’s competition. Now that she’s created her own budding fashion line, she needs to learn that it takes more than raw talent to build a real business. In this week’s episode of ALL ON THE LINE, Joe wants her to pare back her overdone designs and rebuild her team to create a dress for Mary J. Blige and show a collection to Neiman Marcus.

ALL ON THE LINE: Unicorns and crystals?

Article: ALL ON THE LINE: Unicorns and crystals?

Posted September 24th, 2012, 1:09 PM by

This week on ALL ON THE LINE, Joe Zee works with whimsical fashion label Electric Love Light to try turning their looney designs into a viable collection for Anthropologie. They’ll also design an outfit for indie star Zoe Kazan and pitch their story to the Associated Press. Joe gets more than he bargained for during his introduction to the label…

Don’t miss the ALL ON THE LINE live Twitter chat tonight!

Article: Don’t miss the ALL ON THE LINE live Twitter chat tonight!

Posted September 17th, 2012, 12:09 PM by

What’s the best way to watch tonight’s episode of ALL ON THE LINE? With the fashion experts behind the show, of course! As you’re watching on Sundance Channel tonight at 9P, log onto our live Twitter chat with ELLE Creative Director Joe Zee (@JMrJoeZee) and Us Weekly Fashion Director Sasha Charnin Morrison (@SashaCharnin). Or if you’re already in Twitterland, follow #WatchwithUs to ask questions, interact with the experts and get the behind-the-scenes scoop.

Prajje puts it ALL ON THE LINE — are those clown clothes?

Article: Prajje puts it ALL ON THE LINE — are those clown clothes?

Posted September 17th, 2012, 10:09 AM by



Struggling fashion designer Prajje Jean-Baptiste is going to be facing several challenges tonight, as Joe Zee strives to save this once successful line from ruin. Joe appreciates Prajje’s bold use of color, but trying to do both women’s and menswear has left the designer unfocused and out of touch. When he previews his latest collection, Joe doesn’t see a single outfit anybody would want to wear.

Joe said what?! Take the ALL ON THE LINE quiz!

Article: Joe said what?! Take the ALL ON THE LINE quiz!

Posted September 13th, 2012, 2:09 PM by

Think you’ve heard all of Joe Zee’s legendary one-liners? Then sign in to Facebook and take Joe Zee’s Tough Love Quiz! Don’t worry, we’ve provided plenty of help in video form so you can watch Joe dish it out to designers in need of a little kick in the you-know-what. Try for the perfect score and share your results with your friends!

What to watch on Sundance tonight: ALL ON THE LINE WITH JOE ZEE is back!

Article: What to watch on Sundance tonight: ALL ON THE LINE WITH JOE ZEE is back!

Posted September 10th, 2012, 2:09 PM by

Fashion guru and ELLE Creative Director Joe Zee is back in action this week for a new season of fashion rehab in ALL ON THE LINE WITH JOE ZEE, premiering tonight at 9P on Sundance Channel. This week, Joe has his hands full when he agrees to help struggling menswear line Unruly Heir. After initially hitting it big with their outlaw prep style, partners Joey and John partied away their profits instead of investing in quality and professionalism. Joe Zee throws them a lifeline when he has them design a tuxedo for Mario Lopez to wear during Extra’s coverage of the Emmys. But will their lack of preparation and finishing turn this opportunity from red carpet to black eye?

Sundance Channel goes Hollywood for third season of ALL ON THE LINE WITH JOE ZEE

Article: Sundance Channel goes Hollywood for third season of ALL ON THE LINE WITH JOE ZEE

Posted July 24th, 2012, 6:07 PM by

PREMIERING SEPTEMBER 10 AT 9:00 PM ET/PT.

One of Fashion’s Most Credible Voices Joins Forces With “Good Morning America”, “Extra”, “Revenge” And Celebrity Guests Mary J. Blige, Octavia Spencer, Mario Lopez and Zoe Kazan To Save Fashion Designers Whose Businesses Are Hanging By a Thread

Sundance Channel is taking fashion rescue coast-to-coast with the third season of the network’s ALL ON THE LINE WITH JOE ZEE. Set to debut Monday, September 10 at 9:00pm et/pt, the critically-acclaimed docu-series starring the fashion powerhouse and ELLE Creative Director will, for the first time, expand its purview to include the LA fashion scene and LA-based designers who could truly benefit from Joe Zee’s fashion design master class.

Armored with a top-notch team of esteemed members of the media and celebrity guests including Grammy®-Award winning singer Mary J. Blige, Oscar®-winner Octavia Spencer, Designer Whitney Port and actress Zoe Kazan (Ruby Sparks), Zee will come to the rescue of fashion labels that are at the brink of success and on the edge of failure. The third season of the hit series will also feature new design challenges that will test the designers’ ability and temperament, as they are faced with the daunting task of turning out perfect results for ABC’s Good Morning America’s Josh Elliott and Lara Spencer, Extra’s Mario Lopez and “Revenge” star Ashley Madekwe. If the final product meets with the approval of their A-list clientele, the winning designs will be worn by each celebrity on their respective show, which will bring even more national attention to the designer.

Sundance Channel greenlights third season of fashion series ALL ON THE LINE WITH JOE ZEE

Article: Sundance Channel greenlights third season of fashion series ALL ON THE LINE WITH JOE ZEE

Posted January 17th, 2012, 3:01 PM by

Sundance Channel announced today it is renewing its hit fashion-rescue series ALL ON THE LINE WITH JOE ZEE for a third season. Starring Creative Director of ELLE Joe Zee, the series exposes viewers to the intense behind-the-scenes world of fashion design. In each episode, Zee encounters the challenging task of working with new designers—all in desperate need of help resuscitating their fashion line and protecting their livelihood. Season three of the series will include an all new set of struggling designers who will look to Zee protect their creative vision while helping them achieve commercial success. Not all designers will be up for the challenge of accepting Zee’s opinions, causing tension and sparking emotion. With this series, there are no guaranteed happy endings.

Joe Zee on Nicole Miller

Article: Joe Zee on Nicole Miller

Posted December 31st, 2011, 12:12 PM by


Her Challenge: Nicole Miller is a totally different case study altogether. First of all, she isn’t struggling at all in the same sense as the other designers I’ve worked with. She’s a hugely successful brand that is already carried in every major department store with incredible sales. So where does my role come in exactly? I wanted to help Nicole make her business EVEN BIGGER.

Joe Zee on Cesar Galindo

Article: Joe Zee on Cesar Galindo

Posted December 25th, 2011, 8:12 PM by


His Challenge: I have known Cesar in and around the fashion industry for years. He’s a veteran designer and we have many mutual friends in common and you can’t be in this industry as long as we have and not be acquainted. However, I don’t know Cesar well at all, so going up to see him for the first time in this aspect was exciting – and daunting.

Joe Zee on Designer Aysha Saeed

Article: Joe Zee on Designer Aysha Saeed

Posted December 19th, 2011, 5:12 PM by


Her Challenge: I found Aysha an extremely interesting case from the moment I first arrived to meet her. She seemed very confident, poised, in control and yet she wanted my help, which intrigued me. After listening to her story and seeing her clothing, I had a better understanding. First of all, she’s invested almost one million dollars (one million!!) of her own money into the company and just wasn’t seeing the return on revenue she was anticipating. Sure, she was selling SOME of her collection but it wasn’t the blowout success she had anticipated. And in terms of her collection, she had some pretty shift dresses but that was it – just pretty shift dresses. I could see this being a bigger business for her in the dress departments of major retailers but she wanted to make a splash. And a splash requires creativity – which means taking her designs out of the confines of her personal dressing and into something that will stand out in a bigger way on a department store floor. But you can’t even begin to make that splash if you’ve closed yourself off to any creative brainstorming. Aysha was strong-willed and often apprehensive when it came to taking advice so welcoming ideas from her team wasn’t always top of mind for her. She needed a creative intervention – and quick. Enter a new inspiration exercise.

Joe Zee on Kathy and Erik Wilson:

Article: Joe Zee on Kathy and Erik Wilson:

Posted December 10th, 2011, 10:12 AM by


Their Challenge: When I first met husband and wife design team, Kathy and Erik Wilson of Kathy Wilson Atelier, it was very clear who wore the pants in that design family. Erik, a law student, ex-Marine and devoted husband, was loyally standing by his designing wife as she explained enthusiastically to me her concepts behind their men’s and women’s collections.

Like everyone, Adam Lambert grows up (stylewise)

Article: Like everyone, Adam Lambert grows up (stylewise)

Posted December 08th, 2011, 3:12 PM by



At some point we’ve all been eager to enter a scene bright eyed and bushy tale, usually putting what is thought of as our best foot forward, personality and fashion wise. You’re wearing you’re heart on your sleeve, and your wallet’s pretty empty. Let’s face it, you’re wearing every last dime because not everyone has a powerhouse PR team and the blessing of a celebrity stylist, or designer—let alone both—to balance the enthusiasm of being the new kid on the block with a desire to be a fashion plate, subjected to public scrutiny. Ciao Clay Aiken.

Joe Zee on Qristyl Frazier

Article: Joe Zee on Qristyl Frazier

Posted December 08th, 2011, 12:12 PM by


Her Challenge: Qristyl Frazier dubbed her plus-size collection “Plus Sexy” and in the world of fashion, we can definitely use more fashion-worthy plus size collections. This has been a market that I personally feel has been underserved with great fashionable options in recent years and Qristyl had the opportunity to step in there and be an integral part of that budding industry.

Joe Zee & Designer Angelo Lambrou

Article: Joe Zee & Designer Angelo Lambrou

Posted November 26th, 2011, 11:11 AM by


His Challenge: Angelo was an interesting designer. He had earned his fame, almost overnight, designing the pageant gowns for Miss Universe.  And then Angelo was smart to quickly translate that notoriety into a custom eveningwear and bridal business where he eventually, opened a small shop in the East Village area of Manhattan, gaining success in that world. But when he tried his hand at doing a contemporary ready-to-wear collection, it was a different story.

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