Oceana Video For Valentine's Day
WASHINGTON, D.C. – In the wake of multiple scientific reports indicating that the oceans may be on the brink of an irreversible collapse in as soon as a few decades, Oceana, the world’s largest international organization dedicated solely to protecting the ocean, is asking for some extra love for the ocean this Valentine’s day. “The Oceans need your love this Valentine’s Day, “said said Matt Littlejohn, Vice President of Strategic Marketing and Communications for Oceana, “so go to our website and send our ocean themed valentine’s card or share our special video, Mating Season – we hope it’ll make your friends and family laugh and think at the same time.” .
The video, which shows marine life showing some love to each other in the wake of the recent bad news about the future of marine life in the oceans, is also scheduled to air on the Sundance Channel as a Public Service Announcement on Valentine’s Day and will also be available on YouTube and Oceana’s website. It was produced by award winning creative advertising agency, La Comunidad. “We wanted to show what the animals of the sea thought about all these recent studies,” said La Comunidad’s owner and founder, Jose Molla, “and to get more people involved in saving the ocean. Our office is right by the water in Miami and we can’t believe what is happening or what the science says.”
Sundance Channel plans to begin to air the PSA on Valentine’s Day. “This spot is so humorous and warm and yet conveys a very real and very serious message, we could not resist.” said Laura Michalchysyshyn , Sundance Channel’s EVP and GM Programming and Creative Affairs, “We think our viewers will get a kick out of it, you can’t help but smile. ” The entire ‘Mating Season’ video can be viewed right below.
The web-based video is just part of the fun for ocean lovers this Thursday. Oceana has designed a set of ocean-themed Valentine’s Day e-cards featuring ocean creatures (whales, dolphins, sharks, sea turtles, etc.) showing their love for each other and the oceans. The special cards can viewed and sent from here: Oceana’s Valentine’s Day Goodies [takeaction.oceana.org]
For those who can’t get away with just sending their sweethearts an e-card, Oceana also offers a more traditional way to celebrate your love and give to the oceans. Oceana will get 10 percent of the proceeds from every Valentine’s Day order placed on Organic Bouquet via this custom url: http://www.organicbouquet.com/oceanavday.
To view all of the options on how to love the oceans from Oceana this Valentine’s Day go to: Oceana Website [www.oceana.org].