- Target audience includes adults 25 to 54.
- Males comprise 60 percent of the audience and females 40 percent.
- Viewers are upscale and educated.
- Viewers are environmentally and socially conscious.
- Sundance Channel over-indexes on key MRI cuts: luxury auto, fashion, financial,
technology, premium spirits and entertainment.

Sundance Channel strategic alliances are designed to reach across multiple platforms and screens, including:
- Sundance Channel
- Sundancechannel.com
- Sundance Channel VOD
- Exclusive live screenings and events
- In-flight entertainment
- Eco-mmunity Green Social Network
- iTunes, YouTube, Second Life, Yahoo, Hulu and VCast

For information about advertising and sponsorship opportunities on Sundance Channel and Sundancechannel.com please direct all inquiries to:
SUNDANCECHNLADV@ifcsun.com
For general questions please contact:
T: 212-324-8500